European Cities Marketing and MKG Hospitality just released a new edition of the “European Destinations’ Observatory”, a tailor-made report dedicated to ECM members. In this issue, […]
What is the main purpose of ECM Benchmarking Report and for whom it may be useful? The European Cities Marketing Benchmarking Report measures how city tourism […]
Since 2011, the annual ECM Meeting Statistics Report has provided a unique overview of the level of activity in the meeting industry in European cities. One […]
Save the date for next TourMIS Users’ Workshop on 11th-12th September 2014 9th ETC & ECM Joint TourMIS Users’ Workshop & International Seminar on Hospitality of […]
European Cities Marketing released findings from its latest “European Destinations Observatory” produced by MKG Hospitality which indicate strong disparities in 2013 but a return to positive […]
Many European destinations have no doubt recently summarised their results for the 2012 tourism year. Others are probably busy carrying out this important work right now. Those of us who deal with analysis and statistics are also currently planning and launching various analysis projects that will take shape during 2013.
It is commonly accepted that visitor surveys can be precious tools, helping destinations not only to know their customers better but also to evaluate their marketing efforts.