July 20, 2020

This Time, Let’s Not Party Like It’s 1999

LONG THINKER PANEL David Peacock, Senior Advisor, Future Tourism Group, Simpleview Inc.   I’ve never met Elke Dens, but I wish I had. Last week she […]
July 15, 2020

Never waste a crisis: Make destination marketing meaningful

LONG THINKER PANEL By Elke Dens, Chairman of European Travel Commission Marketing Group and Marketing Director of VisitFlanders   Destination marketing has been in a deep […]
July 8, 2020

For business tourism to recover, society must recover first

LONG THINKER PANEL By Genevieve Leclerc, Co-founder and CEO of  #MEET4IMPACT   While the present sanitary crisis has indeed been a devastating tsunami for business events […]
June 16, 2020

The Convention Bureau of the future: Customer Centricity, Digital Innovation and Interdisciplinary Teams

LONG THINKER PANEL By Matthias Schultze, Managing Director GCB German Convention Bureau The COVID-19 pandemic brought the event industry to a virtual standstill overnight. After the […]
June 12, 2020

The Future of the Experience Economy

LONG THINKER PANEL By B. Joseph Pine II,  co-founder of Strategic Horizons LLP and co-author of The Experience Economy: Competing for Customer Time, Attention, and Money […]
May 22, 2020

Travel influencers can play a critical role in the recovery. We just need to think differently about them

LONG THINKER PANEL By Kash Bhattacharya, Editor of the blog BudgetTraveller.org and founder of AdoptaHostel.com Starved of travel during the pandemic, we’re all consuming more travel […]
May 19, 2020

The next virus victim could be tourism innovation

LONG THINKER PANEL By Laurent Queige, Director of Welcome CityLab Travel and tourism are the most impacted sectors of the Covid-19 pandemic. Its situation in Europe […]
May 14, 2020

Rethink Redesign Regenerate

LONG THINKER PANEL By Guy Bigwood, Managing Director of Global Destination Sustainability Index and GuBi Consulting As the first tiny and optimistic shoots of a tourism […]
May 14, 2020

Don’t Cancel, Don’t Postpone: Sustainability needs to be the basis of rebuilding tourism now

LONG THINKER PANEL By Jeremy Smith, writer and consultant, and co-founder of Tourism Declares a Climate Emergency   One of the pandemic’s recurring social media memes […]