January 20, 2016

Geneva Tourism has a new brand aimed at promoting tourism

Geneva Tourism is unveiling its new identity – GENEVALIVE – a dynamic destination brand geared towards digital devices. The new brand is designed to help Geneva Tourism promote […]
January 18, 2016

City branding is not just for tourists

European Cities Marketing investigates the state of city branding in 2016 and the important role CTOs, CVBs and CMOs have to play in branding and marketing […]