City branding is the process of image communication to a target market. During last European Cities Marketing meeting in Madrid, European cities investigated the state of […]
European Cities Marketing investigates the state of city branding in 2016 and the important role CTOs, CVBs and CMOs have to play in branding and marketing […]
The results for first semester of 2015 from the ECM-MKG European Destinations Observatory report* confirm the long-term growth for Europe’s hotel industry. With an occupancy rate […]
Through the European Cities Marketing network, 43 cities from 23 countries launched a new common brand to market their City Cards: We Love City Cards! This end […]
For the first time, ECM is providing a 45-minute educational slot during Smart Monday, ahead of IMEX America, on October 13, 2014. Smart Monday powered by […]
The new results from the ECM-MKG European Destinations Observatory report1 highlight differences between destinations but also continuity in the positive trends since 2013 for almost all […]
In 2013 European Cities achieved an average relative growth in total bednights of 3.5%. In the last five years, the average yearly international bednight growth rate […]