Knowledge Groups

Knowledge Groups are an essential part of City Destinations Alliance and are one of the key success factors for the association.

The Knowledge Groups are the true experts, the incubators of new ideas and the most important source of insights and expertise.

All groups are driven by members, who invest their time and efforts to share inspiration, best practices and to produce joint projects and products to benefit the whole CityDNA community.

To join a group, you must be a member of City Destinations Alliance and contact Pauline from the Head Office.

Knowledge Groups

City Cards Logo CityDNA

City Cards

Chairperson: Gianluca Camaggio, Barcelona

The City Cards Knowledge Group leads the actions of the City Cards Project network. The Project aims to be a platform helping members to develop, market & promote their products, in order to improve the overall offer of European cities. The group’s purpose is to implement concrete and practical actions, that will allow members to benchmark with other city cards.

Digital Destinations Logo CityDNA

Digital Destinations

Chairperson: Carola Valls, Benidorm
Vice-Chairperson: Vicky Van Daele, Ghent

The Digital Destinations Knowledge Group’s purpose is to connect people and destinations through digital communication and to support the discovery, confrontations and use of new technologies for an increasingly aware and sustainable tourism.

Meetings Industry Logo CityDNA

Meetings Industry

Chairperson: Jurgen Moors, Maastricht
Vice-Chairperson: Jan Oršič, Ljubljana

As thought leaders and skilled convention bureau representatives, our objective is to collectively help shape the convention bureau of tomorrow by improving and broadening best practices to strengthen the sustainable visitor economy for the city.

Research Insights Logo CityDNA

Research & Insights

Chairperson: Magnus Hessbo, Stockholm
Vice-Chairperson: Daniëlla Brust-Blumink, Amsterdam

The Research & Insights Knowledge Group co-ordinates all research activities within the City Destinations Alliance network, collaborating with a wide range of CityDNA partners to initiate and exchange knowledge on market research to the benefit of city tourism destinations in Europe and to bring fresh insights and opportunities to the wider membership.

Sustainability Logo CityDNA

Sustainability

Chairperson: Katarina Thorstensson, Gothenburg
Vice-Chairperson: Birgit Liukkonen, Helsinki

We as citizens of this planet face immense global challenges: climate crisis, biodiversity loss, species extinction, health crisis, urbanization, digitalization, limits of economic growth. As destination representatives, we acknowledge that cities – along with politics, private organizations, and the civil society – need to take responsibility, now.

TIC Logo CityDNA

Tourist Information Centres

Chairperson: Pablo Ortega Novillo, Catalonia
Vice-Chairperson: Esther Virto, Bilbao

The Tourist Information Centres Knowledge Group’s purpose is to generously share knowledge and knowhow, research and insights, contacts and friendships, with the goal of maximising the present and future impact of visitor information servicing across our European network of DMOs.

Trend Room Logo CityDNA

Trend Room

Chairperson: Claire Mertens, Antwerp

The Trend Room aims to bring the Alliance to the very forefront of trends and innovations in the urban cityscape by developing an in-house trend watching hub where thought leaders find each other to discuss the future of cities and the visitor economy and by providing the CityDNA members with inspirational ideas and insights to help them develop new strategies for the future.