Knowledge Groups

Knowledge Groups are an essential part of City Destinations Alliance and are one of the key success factors for the association.

The Knowledge Groups are the true experts, the incubators of new ideas and the most important source of insights and expertise.

All groups are driven by members, who invest their time and efforts to share inspiration, best practices and to produce joint projects and products to benefit the whole CityDNA community.

To join a group or to suggest the creation of a new group, you must be a member of City Destinations Alliance and contact Camille from the Head Office.

Knowledge Groups Logo CityDNA_Plan de travail 1
KG Target Groups

Target Groups

You may be wanting to follow and hear from one or several Knowledge Group, as you are interested in their projects, activities, you want to attend their webinars, answer their surveys, etc… but you do not have the time or willingness to fully commit to becoming a Knowledge Group member?
We have a solution for you! You can now join the Target Groups.

Knowledge Group’s Action Plan 2024

Knowledge Groups

City Cards Logo CityDNA

City Cards

Chairperson: Melissa Clauzing, Amsterdam
Vice-Chairperson: Gianluca Camaggio, Barcelona

The City Cards Knowledge Group’s purpose is to challenge and support DMOs across Europe in the development of their city cards. The aim is to strengthen the city cards community through enhanced benchmarking facilitated by surveys, Expert Meetings, shared learnings, and discussions..

Marketing & Communication Logo CityDNA

Marketing & Communication

Chairperson: Abigail Sigüenza, Madrid
Vice-Chairperson: Vicky Van Daele, Ghent

The Marketing & Communication Knowledge Group’s purpose is to contribute on the process to create awareness of the positive aspects of Destinations, through marketing strategies and a correct communication plan to help DMOs promote their city through online and offline channels. 

Meetings Industry Logo CityDNA

Meetings Industry

Chairperson: Jurgen Moors, Maastricht
Vice-Chairperson: Jan Oršič, Ljubljana

As thought leaders and skilled convention bureau representatives, our objective is to collectively help shape the convention bureau of tomorrow by improving and broadening best practices to strengthen the sustainable visitor economy for the city.

Research Insights Logo CityDNA

Research & Insights

Chairperson: Daniëlla Brust-Blumink, Amsterdam
Vice-Chairperson: Alba Lajusticia, Barcelona

The Research & Insights Knowledge Group co-ordinates all research activities within the City Destinations Alliance network, collaborating with a wide range of CityDNA partners to initiate and exchange knowledge on market research to the benefit of city tourism destinations in Europe and to bring fresh insights and opportunities to the wider membership.

Sustainability Logo CityDNA


Chairperson: Katarina Thorstensson, Gothenburg
Vice-Chairperson: Birgit Liukkonen, Helsinki

We believe that European cities have the potential and responsibility to play a key role for an inclusive and positive transformation towards an economy and society that respects the planetary boundaries, recognizes the immense global challenges we meet and works towards a more resilient, sustainable future.

Trend Room Logo CityDNA

Trend Room

Chairperson: Claire Mertens, Antwerp
Vice-Chairperson: Davy Jansegers, Lausanne

The Trend Room aims to bring the Alliance to the very forefront of trends and innovations in the urban cityscape by developing an in-house trend watching hub where thought leaders find each other to discuss the future of cities and the visitor economy and by providing the CityDNA members with inspirational ideas and insights to help them develop new strategies for the future.

Visitor Experience Logo CityDNA

Visitor Experience

Chairperson: Esther Virto, Bilbao
Vice-Chairperson: Pablo Ortega Novillo, Catalonia

The Visitor Experience Knowledge Group’s purpose is to generously share knowledge and knowhow, research and insights, contacts and friendships, with the goal of maximising the present and future impact of visitor information servicing across our European network of DMOs.