83 results found for: benchmarking report
Modern day tourism organisations use standardised tools such as Google Analytics to collect and report website statistics. Yet are the standardised KPIs provided by these tools really able to add value? Where do they come from, how are they collected and why are they important?
The first ECM Meetings Statistics Report will soon be released and made available to all ECM members on the intranet of the association. This report was one of the cornerstones of the ECM Research & Statistics Group for the year 2011 and it is thus a great pleasure to be able to share some of the key findings of this project with our readers.
“The European Cities Visitors’ Report”, is of great use to all city destinations. In what way? We asked the members of the Benchmark group for their opinions…
Did you know… That the international bednight volumes in European cities grew by 37% between 2002 and 2007. That Spain was the fastest growing source market for city tourism in Europe. That 62% of bednights registered in Berlin are registered by German visitors.
Anyone with an interest in city tourism knows about the European Cities’ Visitors Report, which will be published by the end of December. This article describes in brief what can be found in its 140 pages and 200 charts.
The Editorial Board is in charge of the ‘European Cities Marketing Benchmarking Report’ as well as further development &improvement of the report and securing its data quality and consistency | The ECM Benchmarking Report is an essential reading for city tourism professionals, consultants, academics and students
European Cities Marketing has just published the seventh edition of its European Cities Marketing Benchmarking Report.
Based on a sample of 59 European cities, including many leading city tourism destinations in Europe, the ECM Benchmarking Report reveals that in 2010 the total number of bednights generated by these cities registered year-on growth of 7.0%. International bednights increased by 6.8%.
This year, it is of utmost importance to discuss at a strategic level where tourism is shifting to. We need to keep on working on the […]