European City Tourism Is on The Up Again!
Based on a sample of 59 European cities, including many leading city tourism destinations in Europe, the ECM Benchmarking Report reveals that in 2010 the total number of bednights generated by these cities registered year-on growth of 7.0%. International bednights increased by 6.8%.
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Source: European Cities Marketing
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Commenting on this year-on growth, the President of European Cities Marketing, Dieter Hardt-Stremayr, says: “effectively, 2010 was for us a recovery from the global economic recession. In this respect, recent political developments in the Middle East region may restrict visits there and encourage more tourists to take city breaks in Europe. Although accommodation prices are not expected to rise significantly this year, an increase in bednights will also raise revenues in the European city tourism.”
In 2010, the top five European cities in respect of bednights generated by international tourists were London, Paris, Rome, Barcelona and Prague. However, amongst the top 10 performing cities in Europe (and recording the highest year-on growth rates) were Munich (+18.4%), Amsterdam (+15.5%), Berlin (+15.1%), Madrid (+14.9%), Barcelona (+14.1%) and Vienna (+8.8%). Overall, European cities reported an average increase of +6.8%.
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Source: European Cities Marketing
Notes: Total refers to tourists staying in all types of accommodation establishments. Predictions based on the sample of cities reporting their statistics on www.tourmis.info (59 cities provided data for bednights for 2009 and 2010).
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