Marketing & Communication

There is a very close relationship between marketing and communication. No marketing strategy can be created and be successful without clear communication techniques. Finding the right communication strategy for each destination is a key part in DMOs’ tasks nowadays.
Our mission is to contribute on the process to create awareness of the positive aspects of Destinations, through marketing strategies and a correct communication plan to help DMOs promote their city through online and offline channels.
Our target group is the marketing and communication teams from DMOs that are willing to learn, share, and work together on projects for City DNA members.

Create a knowledge hub about marketing & communication strategy and practices.
Inspire successful business transformation and new initiatives based on digital and innovation.
Gather and share insights on the tourism marketing landscape across Europe.
To help destinations improve the promotion management of their city.

Share best practices on (digital) communication.
Content creation for marketing & communication hub on CityDNA Intranet.
Search for new lecturers for CityDNA conferences and chats.
Organisation of webinars about (digital) marketing & communication topics.
Benchmarking: (Digital) marketing & communication KPIs Survey (in collaboration with Research & Insights Knowledge Group).
Collaboration with CityDNA partners.
Sharing tools and platforms that can help DMOs grow and learn.

Chairperson

Vice-Chairperson