The Reason Why | Purpose
Our objective is to collectively help shape the convention bureau of tomorrow by improving and broadening best practices to strengthen the sustainable visitor economy for the city.
We believe that meetings create long-term, positive, sustainable impacts in destinations to benefit their business clusters and academic, science and cultural communities through global audiences.
Together, European destinations aim to position the Meetings Industry as a key component in national and international economies, thus contributing to the unity of our sector.
We identify and acknowledge new trends, as well as provide educational programmes to retain and attract talents while securing the future of meetings professionals.
Goals & Guiding Principles
We are responsible for all Meetings Industry-related activities which represent one of City Destinations Alliance’s 3 key pillars. We aim to position the Meetings Industry as an acknowledged and respected key component in national and international economies, inspire to strengthen the unity of the industry community, secure the future of our young meeting professionals and contribute to positively shaping the European Convention Bureaus of tomorrow.
- We support the CVBs role in Europe (advocacy)
- We are responsible for the planning and delivery of all Meetings Industry-related activities, like the CityDNA Summer School or the presence of City Destinations Alliance at global tradeshows.
- We create a community of CVBs, a place to meet, exchange and identify key issues in the Meetings Industry
- We monitor data related to the Meetings Industry (in cooperation with R&I group)
- We help identify trends and support CVBs in their efforts to align their own strategic agendas to whatever demands the future will bring (ex: sustainability topics, hybrid value proposition for destinations, what value propositions can DMOs/CVBs make in the future, how CVBs can remain relevant in the rapidly-evolving virtual landscape, how associations will build their congresses in the future, how to partner with suppliers and local economic cluster within your city, PCOs, Convention centres, etc.
What we do | Action Plan
- Suggest topics and speakers for Meetings Industry sessions during both CityDNA annual conferences (ex: innovation and digital transformation, navigating new safety & security regulations for our clients, sustainability and how it permeates in all aspects of events, how to develop or implement legacy in a destination, etc)
- Organise webinars or online discussions on current topics and challenges
- Organise the CityDNA Summer School each summer
- Organise City Destinations Alliance’s presence at global industry tradeshows (IMEX and IBTM)
- Steer the Mentor Programme and help it grow and flourish
- Collaborate with Meetings Industry partners like IMEX, IBTM, ICCA, The Iceberg, SITE, HQ Magazine
- Promote City Destinations Alliance to non-member CVBs across Europe
Meetings Industry Group Members
- Cecile Dorian, Barcelona
- Pier Paolo Mariotti, Bolzano
- Bettina Reventlow-Mourier, Copenhagen
- Sam Johnston, Dublin
- Romana Vlašić, Dubrovnik
- Barbara Jamison, London
- Catherine Kalamidas, Rotterdam