The Reason Why | Purpose

  • We believe that the European DMOs have the opportunity and the responsibility to play a key role for an inclusive transformation towards an economy and society that respects the planetary boundaries and works towards more attractive places.
  • We challenge and support European DMOs in accelerating the development and management of regenerative urban tourism destinations.

Goals & Guiding Principles

  • Centre of excellence/point of reference to the CityDNA network members, organization and the Board, as well as other partners regarding sustainability, regeneration, impact and legacy.
  • Support and encourage our stakeholders (above mentioned) to make concrete actions towards sustainability/sustainable operations to accelerate the necessary regenerative transformation.
  • Be a strong network of sustainability leaders within the CityDNA network who positively contribute to the development of DMOs/destinations of the future.

What we do | Action Plan

We reach our goals through the following actions:

  • Creating, gathering and sharing knowledge, trends and best practices regarding all aspects of sustainability.
  • Developing tools and insight on key definitions and concepts, and communicating about it.
  • Collaborating and engaging with other CityDNA Knowledge Groups and partners to create synergies, added value and impact.
  • Enabling access and involvement of the CityDNA network by organizing various events, projects and webinars.
Sustainability Logo CityDNA
Katarina Thorstensson 03-2021

Katarina Thorstensson, Gothenburg


Birgit Liukkonen 02-2022

Birgit Liukkonen, Helsinki


Sustainability Group Members

  • Lone Bak Kirk, Aarhus
  • Maya Janssen, Amsterdam
  • Luisa Mentz, Berlin
  • Maria del Mar Gil Cruz, Catalonia
  • Catharina Cecilie Aas, Copenhagen
  • Antje Ocampo, Hamburg
  • Theresa Geissel, Innsbruck
  • Olivier Mathieu, Lausanne
  • Alenka Soršak, Ljubljana