Sustainability

The Reason Why | Purpose

• We believe that the European DMOs have the opportunity and the responsibility to play a key role for an inclusive transformation towards an economy and society that respects the planetary boundaries and works towards more attractive places.
• We challenge and support European DMOs in accelerating the development and management of regenerative urban tourism destinations.

Goals & Guiding Principles

• Centre of excellence/point of reference to the CityDNA network members, organization and the Board, as well as other partners regarding sustainability, regeneration, impact and legacy.
• Support and encourage our stakeholders (above mentioned) to make concrete actions towards sustainability/sustainable operations to accelerate the necessary regenerative transformation.
• Be a strong network of sustainability leaders within the CityDNA network who positively contribute to the development of DMOs/destinations of the future.

What we do | Action Plan

We reach our goals through the following actions:

• Creating, gathering and sharing knowledge, trends and best practices regarding all aspects of sustainability.
• Developing tools and insight on key definitions and concepts, and communicating about it.
• Collaborating and engaging with other CityDNA Knowledge Groups and partners to create synergies, added value and impact.
• Enabling access and involvement of the CityDNA network by organizing various events, projects and webinars.