The Reason Why | Purpose
We as citizens of this planet face immense global challenges: climate crisis, biodiversity loss, species extinction, health crisis, urbanization, digitalization, limits of economic growth.
As destination representatives, we acknowledge that cities – along with politics, private organizations, and the civil society – need to take responsibility, now.
We believe that European cities have the potential to play a key role for an inspiring, inclusive and positive transformation towards an economy and society that respects the planetary boundaries and works towards a more resilient future.
Due to the immense complexity, we can only succeed if we work together and learn from each other.
Goals & Guiding Principles
- We want to support and positively contribute to the development of the DMOs of tomorrow as well as to enable the development of sustainable urban tourism destinations.
- Our framework and point of departure are the United Nations’ Sustainable Development Goals (SDGs). Our role is to accelerate the necessary transformation, help unlock barriers and initiate collaboration/innovation/solutions towards these goals within European cities tourism.
- More specifically, our goal is to inspire all CityDNA members to integrate sustainability into their DNA when developing, managing and promoting a destination. We encourage DMOs to challenge previous growth strategies, to initiate a transparent impact assessment process based on the triple bottom line approach and to harmonize private tourism strategies with public government strategies.
- Finally, by building up a strong network among sustainability leaders/managers within Europe, we contribute to the empowerment and professionalisation of this increasingly important role within DMOs of the future.
What we do | Action Plan
We inspire and support European DMOs in accelerating the development and management of sustainable urban tourism destinations and sustainability strategies by:
- Providing a learning platform: we transparently create, gather and share insights, knowledge and best practices
- Finding consensus about key definitions, concepts, labels, rankings, tools and roles
- Proposing new common KPIs for tourism destinations beyond the number of overnight stays
- Inspiring action by showcasing how to make sustainability concrete
- Activating European funds for sustainable tourism (e.g., European Union funding)
- Collaborating, engaging and involving with other CityDNA KGs to use synergies and increase the impact
- Creating access and translating information into the local context and to relevant stakeholders
Sustainability Group Members
- Maya Janssen, Amsterdam
- Jessy Van Strydonck, Antwerp
- Luisa Mentz, Berlin
- Stefaan Praet, Bruges
- Kathleen Davisters, Brussels
- Maria del Mar Gil Cruz, Catalonia
- Pil Krogh Tygesen, Copenhagen
- Simone Trommer-Tiedemann, Dresden
- Bart Rondas, Ghent
- Nuria Prats, Girona
- Theresa Geissel, Innsbruck
- Olivier Mathieu, Lausanne
- Alenka Soršak, Ljubljana
- Sabine Schwanz, Madrid
- Estelle Antognelli, Monaco
- Ursula Dietmair, Munich
- Nina Knode, Nuremberg
- Angeles Torregrosa, Sevilla
- Yael Froman-Ideses, Tel Aviv
- Jaume Mata, Valencia
- Andrea Kostner, Vienna