The Score Is Not the Story – A Whitepaper by VivaCITY

This whitepaper, was developed in the frame of the VivaCITY Project through a unique collaboration between City Destinations Alliance (CityDNA), Simpleview and authored by Place Generation. In a time when certifications and indexes dominate the sustainability narrative, this whitepaper invites destination leaders to look deeper—beyond metrics and toward meaningful, transformative strategies. Drawing on 20 expert interviews, survey data and real-life insights from frontrunner cities like Helsinki and Gothenburg, it challenges DMOs to use frameworks as tools—not as finish lines.

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