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18th TourMIS Users’ Workshop & International Seminar 2023, Vienna
September 7 - September 8
The 18th TourMIS Users’ Workshop & International Seminar will be hosted in Vienna, September 7-8, 2023. It is organised jointly by City Destinations Alliance, the European Travel Commission & Modul University Vienna and is aimed at city, regional, national, and international tourism organizations, as well as universities and companies from the hospitality and tourism industry.
It is directed toward managers, academics, as well as consultants and representatives of governments and international organizations dealing with tourism. Participants are invited to register for both days or can choose to participate in just one event.
Day 1: The evaluation and monitoring of marketing activities is vital in helping tourism managers develop marketing strategies. Nowadays, technology provides valuable support to facilitate the performance of complex analyses and TourMIS, the leading tourism marketing information system in Europe, effectively serves this aim. By attending the workshop on the first day, led by Professor Karl Wöber, founder of TourMIS, participants will learn how to enter tourism statistics into the system and how to use the various benchmarking tools to produce valuable market research reports.
Day 2: The international seminar “Knowledge is Power: Uniting Knowledge Institutions, DMOs and NTOs for Collaborative Success” on day 2 will be led by City Destinations Alliance.
Both days will be planned to encourage the active participation of delegates in the programme. We look forward to meeting you for a motivating and challenging few days in Vienna!