City Destinations Alliance

The alliance of Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe

We are the knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity. 

We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.  

Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning. 


The reference for Leisure, Meetings Industry and City Marketing in Europe.

Tourism in Transit

Attention all passengers!

Are we on track towards a meaningful transition for positive impact and contribution? Have we as DMOs and CVBs transitioned alongside the landscape in which we navigate? What are the new partnerships that will fuel our destination futures? Check your ticket to ride, as we approach the estimated departure time of City Destinations Alliance “Tourism in Transit” conference in Tel Aviv, October 19 – 22, 2022…

CityDNA Benchmarking Report 2021-2022

The 18th edition is now available!

We are delighted to announce that the 18th edition of the CityDNA Benchmarking Report 2021-2022 has been released!
Gathering insights from 117 participating cities, our report illustrates the main trends in city tourism between 2017 and 2021, enabling individual city destinations to benchmark themselves in terms of volume and other parameters, especially key source markets.

We decided to develop the report with some other relevant and qualitative KPIs. This is why we have now included 2 new chapters in this edition:
✔️Chapter on Cities’ Reputation (sentiment data from TCI Research)
✔️Chapter on Estimation of Transport-related CO2 Emissions caused by City Tourism
We are very keen on nurturing sustainable and even more, regenerative approaches. Both indicators will help CityDNA members to better monitor the impact of their sustainability strategy and determine how the choice of destinations is influenced by tourism and non-tourism external factors: geopolitics, climate, health context, social environment…

Featured Events

#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.

Members know best…

  • The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Digital Destinations, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
    Yvonne Coulin
    CEO | Nuremberg Convention and Tourist Office
  • When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
    Romana Vlašić
    Head of Convention Bureau and International Markets Development | Dubrovnik Tourist Board
  • By providing data, we can benchmark the performance of our destinations regarding the visitor economy, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique and essential source of information.
    Magnus Hessbo
    Marketing Manager, Business Intelligence | Visit Stockholm
  • City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
    Davy Jansegers
    Head of Sales & Promotion | Lausanne Tourism & Convention Bureau
  • Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
    Gianluca Camaggio
    Sales Manager | Turisme de Barcelona
  • City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
    Dieter Hardt-Stremayr
    CEO | Graz Tourismus
  • Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
    Bettina Reventlow-Mourier
    Deputy Convention Director | Wonderful Copenhagen
  • City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.
    Corinne Menegaux
    CEO | Office du Tourisme et des Congrès de Paris

CityDNA Live

[TIC INTERNSHIP PROGRAMME ℹ️] This Summer, a unique Tourist Information Centre Internship Programme took place in some European cities!
Thanks to the initiative of Lida Fedchuk from the #CityDNATouristInformationCentres Knowledge Group, with great support from the rest of the group, the ...#CityDNA Board, and thanks to our members’ generosity, the programme has allowed 12 Ukrainian interns to be hosted in 8 different European cities.
Let’s focus this week on 3 interns from Lviv Tourism Office: Nataliia Kidyba and Yaroslava Yaroslavska who went to Discover Ireland from July 2 to July 12 and Yana Terletska who went to Zagreb from July 11 to July 17.

ℹ️ This Summer's TIC Internship Programme held thanks to @lilidaaa from the #CityDNATouristInformationCentres Group & thanks to our members’ generosity allowed 12 Ukrainian interns to be hosted in 8 cities in Europe.
Here 3 @LvivTourism interns in @Failte_Ireland & ...@visitZagreb

Has your social media feed also gone Metaverse Crazy? Is your #FOMO kicking in as you read about new emerging technologies, thinking that you should be jumping on the train – but at the same time, not entirely sure what that train is made of or where it will take Hannah Gutkauf will take us with her into the metaverse mess of new vocabulary and opportunity confusion. What are the difficult questions we must ask ourselves, before venturing on this tech express? Following Hannah, we will hear from one destination who has already boarded and headed down the road of NFTs and Metaverse opportunity – is Málaga Tourism Board becoming a Destination Metaverse Organisation?
Attend the "Metaversus Tourism" session during the City Destinations Alliance #TourismInTransit conference in Tel Aviv City, October 19-22, 2022
➡️ Jonathan Gómez Punzón, Head, Málaga Turismo
➡️ Hannah Gutkauf, Global Partner & Head of Emerging Tech, Manyone
Register now:

Ⓜ️ Attend "Metaversus Tourism" during #CityDNA #TourismInTransit conference in @TelAviv, Oct. 19-22, 2022
➡️ Jonathan Gómez Punzón @turismodemalaga
➡️ Hannah Gutkauf @Manyone_design

[WORLD TOURISM DAY 🌍] This year's #WorldTourismDay and the theme #RethinkingTourism inspire us all to reconsider the role tourism for development.
Education, jobs, the planet and opportunities to grow more sustainably are inner part of the new tourism!
How do you celebrate ...#WTD2022?
You can join the celebration live on Youtube:
World Tourism Organization (UNWTO) #CityDNA

🌍 This year's @UNWTO #WorldTourismDay #RethinkingTourism inspire us all to reconsider the role tourism for development.
Education, jobs, the planet & opportunities to grow more sustainably are inner part of the new tourism!
Join the celebration:

Imagine travelling the world from your living room, exploring remote corners of the world - all from the safety and comfort of your home... sounds like a futuristic dream? Or a pandemic parenthesis? For Jacqui it has been both reality, escape and art. And now, her ...experience is shaping a new world on the edge of reality.
Attend the "What happens when the destination is not a physical location?" session during the City Destinations Alliance #TourismInTransit conference in Tel Aviv City, October 19-22, 2022
With Jacqui Kenny aka The AgoraphobicTraveller
Register now:

Ⓜ️ Attend "What happens when the destination is not a physical location?" during #CityDNA #TourismInTransit conference in @TelAviv, Oct. 19-22, 2022
With Jacqui Kenny aka @The_AgTrav