For Tourist Boards, Convention Bureaux
and City Marketing Organisations in Europe
(City Destinations Alliance is the new name of European Cities Marketing)
Summer School, August 27-31, Turin
#CityDNASummerSchool
More than 15 experienced professionals will lead the newcomers and the freshly-employed professionals of the institutions belonging to the global meetings industry through the most advanced professional protocols for a successful introduction to the industry, complimented by hands-on workshops.
The 4-day course is tailormade for the new professionals employed in Convention Bureaus, Venues, PCOs, hotels, airlines and other institutions of the global meetings industry.
City Destinations Alliance is Born!
#CityDNA
From March 31, 2022, City Destinations Alliance is the new name and identity of our organisation formerly known as European Cities Marketing. The rebranding marks a key shift that has been underway for several years, and accelerated by the pandemic, namely that destination leadership involves much more than marketing!
Over the next months, the Alliance will gradually apply the new visuals across all platforms and channels.
City Cards Expert Meeting, June 2-3, Genoa
#CityDNACityCards
Join us for the 11th CityDNA City Cards Expert Meeting that will be held in Genoa on June 2-3, 2022. Our broad approach will include presentations and discussions on latest product developments, successful partnerships, innovating marketing strategies and much more.
This event is open to CityDNA members only, specifically to tourism professionals working on city cards schemes (Product Managers, Project Leaders, Marketing Managers…) who are looking to improve – but also share – their knowledge with other participants.
Welcome to
City Destinations AllianceWe are a knowledge sharing network for cities and urban regions working to unfold the potential of the visitor economy (Leisure, Meetings Industry and City Marketing).
Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore.
As a community of DMO professionals, our promise to each other is to always be curious and forward thinking, share our inspiration and never stop learning.
MEMBERS
SO MUCH DIVERSITY UNITED BY A COMMON GOAL
Our members are Tourist Boards, Convention Bureaux and City Marketing Organisations represented by their CEOs, managers and their best experts.
City Destinations Alliance is committed to give equal benefit and profile to members from capital, leading and smaller European cities.
While keeping its focus on cities, City Destinations Alliance proposes National Tourist Boards, National Convention Bureaux and Regional entities (whether it refers to Leisure, Meetings Industry or City Marketing) to tackle this perspective by establishing permanent contact and working together with cities, one of the basis to enhance national business.
City Destinations Alliance is the only organisation to work with Leisure, Meetings Industry and City Marketing. We believe in the vision that “everyone in the city sells the city”.

MEMBERS
SO MUCH DIVERSITY UNITED BY A COMMON GOAL
Our members are Tourist Boards, Convention Bureaux and City Marketing Organisations represented by their CEOs, managers and their best experts.
City Destinations Alliance is committed to give equal benefit and profile to members from capital, leading and smaller European cities.
While keeping its focus on cities, City Destinations Alliance proposes National Tourist Boards, National Convention Bureaux and Regional entities to tackle this perspective by establishing permanent contact and working together with cities, one of the basis to enhance national business.
City Destinations Alliance is the only organisation to work with Leisure, Meetings Industry and City Marketing. We believe in the vision that “everyone in the city sells the city”.
EVENTS
City Destinations Alliance events provide members with information,
contacts and business leads they cannot afford to miss out on.
NEWS
The reference for Leisure, Meetings Industry and City Marketing in Europe.
- All
- City Destinations Alliance
- Education
- Meetings Industry
- News
- Press Releases
- Tourism Industry
- Webinars