City Destinations Alliance

The alliance of Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe

We are the knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity. 

We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.  

Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning. 


The reference for Leisure, Meetings Industry and City Marketing in Europe.

Exploring the Emerging Role of the Place Making and Marketing Organisation


CityDNA and TOPOSOPHY released a ground-breaking report on the role of Place Making and Marketing Organizations (PMMOs) in shaping the future of European cities. As we navigate an increasingly complex world, the report argues that PMMOs have a crucial role to play in helping cities transition towards holistic place making and marketing, with a focus on people rather than place.

Data Space for Tourism

Preparatory Actions

Modul University, the European Travel Commission (ETC), City Destinations Alliance (CityDNA), and ForwardKeys have joined forces to set the foundation for the development of a secure and trusted Data Space for Tourism (DSFT). The project is funded by the EU and aims to enable all European tourism stakeholders to share and access relevant data when required.

CityDNA 2023 Action Plan & Tools

Discover what we have in store for our members this year!

Featured Events

#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.

Members know best…

  • The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Marketing & Communication, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
    Yvonne Coulin
    CEO | Nuremberg Convention and Tourist Office
  • When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
    Romana Vlašić
    Head of Convention Bureau and International Markets Development | Dubrovnik Tourist Board
  • By providing data, we can benchmark the performance of our destinations regarding the visitor economy, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique and essential source of information.
    Magnus Hessbo
    Marketing Manager, Business Intelligence | Visit Stockholm
  • City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
    Davy Jansegers
    Head of Sales & Promotion | Lausanne Tourism & Convention Bureau
  • Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
    Gianluca Camaggio
    Sales Manager | Turisme de Barcelona
  • City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
    Dieter Hardt-Stremayr
    CEO | Graz Tourismus
  • Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
    Bettina Reventlow-Mourier
    Deputy Convention Director | Wonderful Copenhagen
  • City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.
    Corinne Menegaux
    CEO | Office du Tourisme et des Congrès de Paris

CityDNA Live

[PARTNERSHIP 🤝] The Data Appeal Company and City Destinations Alliance partner to power European cities with 360° of Destination Intelligence.
Read more:
#CityDNA #research #data

🤝 @DataAppeal and @citydna_eu partner to power European cities with 360° of Destination Intelligence.
Read more:
#CityDNA #research #data

🎓 Watch the review of our last #CityDNASummerSchool in @turismotorino with feedback from the faculty members & students.

The 37th Edition will be held in @visitgdansk_com on August 26-30, 2023!
Video by @Iceberg_Curator

Image for twitter card
36th CityDNA Summer School Review

3 months ago, the 36th #CityDNASummerSchool was held in person in Turin after 2 years of holding the event online. 16 Faculty members and 43 students...

[CITYDNA SUMMER SCHOOL 🎓] Watch the review of our last #CityDNASummerSchool in Turismo Torino e Provincia with feedback from the faculty members and students.
"Summer School is about making new friends, new connections, new bonds and to get to know people with knowledge in the industry,... the faculty of experts. It’s really focusing on the meetings industry and everything around it: How it is built, how does it work, what to know, what to look for, what to master, what are the shortcuts to the knowledge that is required to work in this industry."
Wish you were there? Don't miss the 37th Edition that will be held in Visit Gdansk on August 26-30, 2023: registration opens early 2023!
#eventprofs #CityDNA
Video by The Iceberg

[WEBINAR 💻] #CityDNA Members, do not miss our #CityDNATouristInformationCentres Open Zoom Discussion on "How do you work with your product suppliers?", on February 14 at 10:00 CET!
We will focus on product suppliers and hear how you work with them at your destination!
- How do... you work with suppliers of products, gadgets, publications (apart from own publications) and other souvenirs?
- What criteria do you take into account when purchasing the product range, choosing suppliers, etc...?)
Register now:

💻 #CityDNA Members, don't miss our #CityDNATouristInformationCentres Zoom Discussion on "How do you work with your product suppliers?", Feb 14 @@ 10:00 CET!
We will focus on product suppliers & hear how you work with them at your destination!
Register: ...

[DATA SPACE FOR TOURISM 🌐📡] Do not miss the opportunity to shape the future of tourism in Europe!
The online questionnaire where you can let us know about your wants and needs for future data sharing space for tourism will remain open for one more week until January 31, 2023. We thus ...invite you to complete this short 20-minute online questionnaire:
Answers you provide will be essential in shaping the future secure and trusted Data Space for Tourism (DSFT) commissioned by the European Union, so that it will enable all tourism organisations to share and access the data they require when and where needed.
DSFT Consortium Partners: City Destinations Alliance, European Travel Commission, ForwardKeys & Modul University Vienna

🌐📡 Don't miss the chance to shape the future of EU #tourism data! Share your opinions about how the #EU #DataSpace for tourism should look like in this short questionnaire by Jan 31.
@moduluniversity @citydna_eu @ETC_Corporate @ForwardKeys @EU_Commission