City Destinations Alliance

The alliance of Tourist Boards, Convention Bureaux and Destination Management Organisations in Europe

We are the European knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity. 

We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.  

Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning. 


The reference for Leisure, Meetings Industry and City Marketing in Europe.

Accessibility Survey

Accessibility is the tool, Inclusion is the Objective

We want to help destinations create a more welcoming environment for people with disabilities! City Destinations Alliance and Destinations International are collaborating on a global accessibility report to investigate the evolving accessibility landscape in destinations across Europe and North America.

Redefining Success

How DMOs can Drive Social & Community Well-Being

CityDNA and TOPOSOPHY released a report on ‘Redefining Success: How DMOs can Drive Social & Community Well-Being’. Building upon the success of previous joint collaborations, this paper takes a deeper dive into meaningful KPI design with practical applications and real world case study examples to support and empower DMOs to broaden their positive influence, measure their social impact and communicate their value contribution for the neighbourhoods, cities and regions they serve.

Call for Speakers: Let Pigs Fly

CityDNA Autumn Conference, October 16-18, 2024

“When pigs fly” is synonymous with the unachievable and the lunacy of improbable ventures. Yet, we are finding ourselves in a position where we have no choice but to let the pigs fly. This is an invitation to share your stories of instigating change in your destination, when others had doubts. It’s about the bravery to transform ‘what if’ into ‘what is’ in urban tourism and the visitor economy. This is a conference to bring out those who are brave, curious and downright bonkers enough to try! Those who work to create a culture that demands big (or unusual) thinking. The sky will be anything but the limit, for humans and non-humans alike to go for the Mission Impossible in destination innovation, radical solutions, and for simply focusing on doing cool s***.

Call for Tender

CityDNA is seeking conference curators!

City Destinations Alliance is seeking conference curators who can develop inspiring, innovative, and forward-thinking programmes with original formats and moderate the entire conference in an engaging manner. They will have to demonstrate a solid network and experience when recruiting speakers and conceptualising international events as well as a solid knowledge of the tourism and Meetings Industry sectors.

Featured Events

#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.

Members know best…

  • The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Marketing & Communication, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
    Yvonne Coulin
    CEO | Nuremberg Convention and Tourist Office
  • When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
    Romana Vlašić
    Head of Convention Bureau and International Markets Development | Dubrovnik Tourist Board
  • By providing data, we can benchmark the performances of our destinations with bednights and in meetings statistics, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique & essential source of information.
    Daniëlla Brust-Blumink
    Research & Market Intelligence | amsterdam&partners
  • City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
    Davy Jansegers
    Head of Sales & Promotion | Lausanne Tourism & Convention Bureau
  • Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
    Gianluca Camaggio
    Sales Manager | Turisme de Barcelona
  • City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
    Dieter Hardt-Stremayr
    CEO | Graz Tourismus
  • Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
    Bettina Reventlow-Mourier
    Deputy Convention Director | Wonderful Copenhagen
  • City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.
    Corinne Menegaux
    CEO | Office du Tourisme et des Congrès de Paris

CityDNA Live

[REALITY CHECK Q&A SERIES 📰] DMOs Should Stand Up for Ethical Data and AI
In an exclusive conversation with Pernille Tranberg, Co-Founder of DataEthicsEU, at the CityDNA International Conference in Bologna, we delve into the critical balance between innovation and integrity in ...destination marketing.
🌟 Discover why Pernille urges DMOs to slow down on the AI hype and learn how to use technology responsibly before diving in headfirst.
🌍 Explore the potential and pitfalls of human-like avatars, AI-generated content, and other digital tools in the tourism industry.
Get insights into the vital questions DMOs should ask before adopting new tech and understand the importance of maintaining ethical standards while leveraging big tech.
Read more: 📰✨🤖
#RealityCheck #CityDNA #GroupNAO #DataEthics #UrbanTourism

[CITYDNA SUMMER SCHOOL 🎓] It's Testimonial Tuesday!
Each week discover what Summer School Alumni said about the educational programme right after attending it!
Don't miss your chance to be part of this year's #CityDNASummerSchool in #Brno and register now: ...
#CityDNA #eventprofs #education
Brno Convention Bureau

[CITY CARDS EXPERT MEETING 💳] The 13th #CityDNACityCards Expert Meeting in Tallinn has come to a close. Thank you to all the attendees for joining and contributing to the event. A special huge thanks to the wonderful Visit Tallinn team – Kai Valentin, Kersti Paap, Maris Joona, and Made ...Pandis-Raie – for making it all possible.
See you all next year, June 5-6, 2025, in Visit Gdansk!

[CITY CARDS EXPERT MEETING 💳] The second day of the 13th #CityDNACityCards Expert Meeting featured a series of insightful presentations and discussions. Representatives from Brno (Matúš Slamka), Rotterdam (Félice van Acker-Blommers & Annemieke van Vliet), and Copenhagen (Marianne Skafte ...& Moni Tornager Andersen) shared their experiences and innovations with city cards, sparking great interest and dialogue.
Participants also engaged in group discussions on the exciting topic of implementing AI in city cards.
The day included round table discussions on two critical topics: measuring the value of a city card for tourism and exploring distribution channels and campaigns. These discussions provided valuable insights and actionable strategies for all attendees.
Visit Tallinn

[CITY CARDS EXPERT MEETING 💳] Wrapping up an inspiring day at the 13th #CityDNACityCards Expert Meeting with an immersive walking tour of Tallinn's Old Town, where participants got to experience the medieval city centre. The evening wrapped up with a delightful dinner at Lee Restaurant, ...featuring the culinary talents of Chef Hiro Takeda. It was a perfect ending to a day filled with insights and collaboration.
Visit Tallinn Tales of Reval

[WE*GENERATE PODCAST🎙️] How can public art shape meaningful encounters between place and visitors?
In the final part to the sequence, WE*GENERATE: PLACES Xavier Theret from Le Voyage à Nantes, and Meghann Ormond from Wageningen University & Migrantour Utretcht both join this episode explore how public art reveals the diverse core of a destination. This episode calls for the DMO to take responsibility in facilitating meaningful city discovery for citizens and visitors. And actually, the word discovery gets a second look at too…
Listen here:
#CityDNA #WeGeneratePodcast

[CITY CARDS EXPERT MEETING 💳] The afternoon session of the 13th #CityDNACityCards Expert Meeting in Visit Tallinn was all about #sustainability. Guy Bigwood from the GDS-Movement started the session with a compelling presentation on using City Cards to advance urban regeneration, demonstrating City Cards can be powerful catalysts for change.
Following the presentation, participants got hands-on with a sustainability activity, brainstorming and sharing ideas on how to implement better sustainable actions in city card management.
It was an inspiring and productive afternoon, paving the way for greener and more sustainable city cards!