City Destinations Alliance
The alliance of Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe
We are the knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity.
We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.
Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning.
The reference for Leisure, Meetings Industry and City Marketing in Europe.
You are invited to the first CityDNA CVB Café in Barcelona!
On November 28 in Barcelona!
IBTM World is rapidly approaching and at this occasion, the CityDNA Meetings Industry Steering Group would like to invite you and your colleagues from the Convention Bureau to attend a session specifically curated to exchange and discuss current challenges amongst peers. This CVB Café will take place on Monday, November 28 at 17:30 at the Hotel Porta Fira (located 3 minutes from the fairground).
The main focus of this informal networking event will be on how convention bureaux should adapt to a changing international market, overcoming challenges and capitalizing on opportunities. During this 2-hour event, you will meet fellow CVBs from across Europe and participate in an inspiring debate to exchange ideas and learn from one another. After 90 minutes of what promises to be a lively discussion, we will wrap the day up with drinks and finger food.
Please note that registration is mandatory for this event and the deadline is November 21. When signing up, you will be asked to bring a specific topic or question to the table to spark the discussion.
9th CityDNA TIC Expert Meeting
Gothenburg, November 24-25, 2022
The TIC Expert Meeting offers a mix of incentive and exchange opportunities for all attendees. This is why the diversity of participants is of great importance. This event is for managers and TIC front office professionals coming from small and large cities and working for either public or private tourist information organisations – whether they are CityDNA members or not.
Members know best…
The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Digital Destinations, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
By providing data, we can benchmark the performance of our destinations regarding the visitor economy, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique and essential source of information.
City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.