City Destinations Alliance

The alliance of Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe

We are the knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity. 

We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.  

Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning. 


The reference for Leisure, Meetings Industry and City Marketing in Europe.

Tourism in Transit

Attention all passengers: This is a Call for Speakers!

We are calling on all City Destinations Alliance members, partners, experts, lead thinkers & doers to join us in transit – on the way to transition or back to our starting point? Hold on tight, it will be a bumpy and challenging ride! We have almost (hopefully) passed the end station of the COVID express, but did we miss the Build Back Better connection? Instead, we are now facing new roadblocks and broken bridges with hyperinflation, global recession, war in Europe and rising geopolitical tensions. At the same time, we are navigating new hype curves of technology (are we all getting off in the Metaverse?) and searching for the right platform to embark on the high speed for the net zero journey. Mind the generational gap, as you make your plan – the GenZs and the Alphas may have a different destination in mind. Is this an era of change or a change of era? Are we stuck in transit or shifting towards transition?


Featured Events

#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.

Members know best…

  • The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Digital Destinations, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
    Yvonne Coulin
    CEO | Nuremberg Convention and Tourist Office
  • When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
    Romana Vlašić
    Head of Convention Bureau and International Markets Development | Dubrovnik Tourist Board
  • By providing data, we can benchmark the performance of our destinations regarding the visitor economy, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique and essential source of information.
    Magnus Hessbo
    Marketing Manager, Business Intelligence | Visit Stockholm
  • City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
    Davy Jansegers
    Head of Sales & Promotion | Lausanne Tourism & Convention Bureau
  • Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
    Gianluca Camaggio
    Sales Manager | Turisme de Barcelona
  • City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
    Dieter Hardt-Stremayr
    CEO | Graz Tourismus
  • Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
    Bettina Reventlow-Mourier
    Deputy Convention Director | Wonderful Copenhagen
  • City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.
    Corinne Menegaux
    CEO | Office du Tourisme et des Congrès de Paris

CityDNA Live

[SUMMER SCHOOL 🎓] 1 week left to benefit from the early bird rates for the #CityDNASummerSchool 2022 in Turismo Torino e Provincia, on August 27-31!
Turin is the ideal city to host any type of event: from small conferences to big medical-scientific congresses, from corporate conventions to ...incentive and team building trips. Located in the heart of Europe and well connected to the main cities in Italy and abroad, it offers top-level congress structures and services, excellent hotel accommodation and a great historical, artistic and cultural heritage!
Register now:
#CityDNA #eventprofs #education

You have until tomorrow (June 24) to submit your proposal to join the “Tourism in Transit” conference, taking place in the nonstop city of Tel Aviv City from Oct 19–22, 2022.
We are looking for speakers to help us explore where tourism heading, whether we as destinations got lost in transit or if we are on the right track towards meaningful transition for positive impact and contribution!
Find the full Call for Speakers here:
#TourismInTransit #CityDNA #GroupNAO

[CITYDNA STRATEGIC MEETING 📅] Flashback on a very productive meeting yesterday on the strategic role of our Knowledge Groups in shaping CityDNA new strategy from 2023.
A meeting with Knowlege Groups chairpersons and vice-chairpersons to align challenges and perspectives, and work on new ...trends! And meeting in person was so important to foster our unique CityDNA family spirit.
Big thanks to I amsterdam for their hospitality and to all participants!
Magnus Hessbo, Daniëlla Brust-Blumink, Jurgen Moors, Claire Mertens, Pablo Ortega Novillo, Esther Virto, Katarina Thorstensson, Birgit Liukkonen, Carola Valls, Vicky van Daele, Pauline Froger, Flavie de Bueil and Signe Jungersted 喜娜 for her workshop.
From CityDNA Board meeting, a big reward to the tandem composed of Yvonne Coulin and Sabine Schwanz.
#CityDNA #success #strategy #collaboration #cocreation #CityDNAKnowledgeGroups

[TIC INTERNSHIP PROGRAMME ℹ️] Thanks to the TIC Knowledge Group initiative, City Destinations Alliance is launching a training programme to host Ukrainian TIC staff members in other member cities' TICs.
Take part in a unique European tourism solidarity programme, where you get to ...offer what you are doing best on a daily basis: Hospitality!
This Training Programme is open to all CityDNA members destinations, should they be able to host 1 to 2 Ukrainian TIC staff member (from Lviv Tourism Office, Odessa Tourism Association, and/or Kyiv Управління туризму та промоцій Київської міської державної адміністрації) for a 1-week training programme at their local TIC!
Cannot be a host city but wish to help and support this project? Make a donation:
Learn more about the initiative:
#CityDNA #CityDNATouristInformationCentres

[SUMMER SCHOOL 🎓] It's Testimonial Tuesday!
Each week discover what Summer School Alumni said about the educational programme right after attending it!
Don't miss your chance to be part of this year's #CityDNASummerSchool and register now:
...#CityDNA #eventprofs #education #TestimonialTuesday

[ADVISORY COUNCIL 👩‍💼] Congratulations to Maria Cylvén from Göteborg/Gothenburg: The Official Guide Aino Mellais from My Helsinki Jennifer Hohmann from Visit Karlsruhe and Jana Werl from for their nomination as CityDNA Advisory Council members!
The goal of the Advisory ...Council is to form a group of new DMO professionals who brings energy and innovative ideas on current trends to #CityDNA, in order to help shape the pathway to a new tomorrow!
Learn more about the #CityDNAAdvisoryCouncil:

[SUMMER SCHOOL 🎓] Only 2 weeks left to benefit from the early bird rates for the #CityDNASummerSchool 2022 in Turismo Torino e Provincia, on August 27-31!
We are proud to contribute to the resilience of the Meetings Industry and keep on educating newcomers through our freshened Summer School... that this year enlarges its scope towards destination #regeneration and #diversity.
Register now:
#CityDNA #eventprofs #education

One week left for potential speakers to submit their proposals to join the “Tourism in Transit” conference, taking place in the nonstop city of Tel Aviv City from Oct 19–22, 2022. We are looking for speakers to help us explore where ...tourism is heading, whether we as destinations got lost in transit or if we are on the right track towards meaningful transition for positive impact and contribution!
Find the full Call for Speakers here: and send your proposal before June 24!
#TourismInTransit #CityDNA #GroupNAO