City Destinations Alliance

The alliance of Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe

We are the knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity. 

We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.  

Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning. 

Highlights

The reference for Leisure, Meetings Industry and City Marketing in Europe.

Tourism in Transit

Attention all passengers!

Are we on track towards a meaningful transition for positive impact and contribution? Have we as DMOs and CVBs transitioned alongside the landscape in which we navigate? What are the new partnerships that will fuel our destination futures? Check your ticket to ride, as we approach the estimated departure time of City Destinations Alliance “Tourism in Transit” conference in Tel Aviv, October 19 – 22, 2022…

CityDNA Benchmarking Report 2021-2022

The 18th edition is now available!

We are delighted to announce that the 18th edition of the CityDNA Benchmarking Report 2021-2022 has been released!
Gathering insights from 117 participating cities, our report illustrates the main trends in city tourism between 2017 and 2021, enabling individual city destinations to benchmark themselves in terms of volume and other parameters, especially key source markets.

We decided to develop the report with some other relevant and qualitative KPIs. This is why we have now included 2 new chapters in this edition:
✔️Chapter on Cities’ Reputation (sentiment data from TCI Research)
✔️Chapter on Estimation of Transport-related CO2 Emissions caused by City Tourism
We are very keen on nurturing sustainable and even more, regenerative approaches. Both indicators will help CityDNA members to better monitor the impact of their sustainability strategy and determine how the choice of destinations is influenced by tourism and non-tourism external factors: geopolitics, climate, health context, social environment…

Featured Events

#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.

Members know best…

  • The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Digital Destinations, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
    Yvonne Coulin
    CEO | Nuremberg Convention and Tourist Office
  • When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
    Romana Vlašić
    Head of Convention Bureau and International Markets Development | Dubrovnik Tourist Board
  • By providing data, we can benchmark the performance of our destinations regarding the visitor economy, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique and essential source of information.
    Magnus Hessbo
    Marketing Manager, Business Intelligence | Visit Stockholm
  • City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
    Davy Jansegers
    Head of Sales & Promotion | Lausanne Tourism & Convention Bureau
  • Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
    Gianluca Camaggio
    Sales Manager | Turisme de Barcelona
  • City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
    Dieter Hardt-Stremayr
    CEO | Graz Tourismus
  • Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
    Bettina Reventlow-Mourier
    Deputy Convention Director | Wonderful Copenhagen
  • City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.
    Corinne Menegaux
    CEO | Office du Tourisme et des Congrès de Paris

CityDNA Live

📣 CITYDNA TO SUPPORT THE MEETINGS INDUSTRY AND DESTINATION STRATEGY WITH SUSTAINABILITY AND REGENERATION AT ITS HEART //
@turismotorino hosted the 36th edition of the #CityDNASummerSchool...
Read the PR: https://tinyurl.com/2p9rvne4
#CityDNA #regeneration #sustainability #eventprofs

[PRESS RELEASE 📣]
/// CITYDNA TO SUPPORT THE MEETINGS INDUSTRY AND DESTINATION STRATEGY WITH SUSTAINABILITY AND REGENERATION AT ITS HEART ///
Turin hosted the 36th edition of the CityDNA Summer School on August 27-31, 2022, the first in-person edition since the pandemic. This year’s ...edition graduated 43 students from Europe and South Africa...
Read the press release: https://tinyurl.com/2p9rvne4
#CityDNA #CityDNASummerSchool #regeneration #sustainability #eventprofs Turismo Torino e Provincia

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CityDNA to support the Meetings Industry and destination strategy with sustainability and regeneration at its heart - City Destinations Alliance

Turin hosted the 36th edition of the CityDNA Summer School on August 27-31, 2022, the first in-person edition since the pandemic. This year’s...

tinyurl.com

[TOURISM IN TRANSIT Ⓜ️]
Tourism takes place where people lives. Especially tourism to cities. Over the past many years, resident sentiment research and community engagement has become staples of destination management, but what is the true model of citizen participation and ...empowerment?
Attend the "Time for DMOcracy" session during the City Destinations Alliance #TourismInTransit conference in Tel Aviv City, October 19-22, 2022
With:
➡️ Gerry Proctor, Chair, Engage Liverpool
➡️ Àngel Diaz, President, Advanced Leisure Services + Council Member, Barcelona City & Tourism Council + Vice-Chair, Amics de La Rambla
➡️ Inger-Margrethe Jensen, ReThinker, VisitAarhus
Register now: https://buff.ly/3QVbN0P
#CityDNA

Ⓜ️ Attend "Time for DMOcracy" during #CityDNA #TourismInTransit conference in @TelAviv Oct. 19-22, 2022
With:
➡️ @Scousergerry @engageliverpool
➡️Àngel Diaz @bcn_ajuntament @AmicsdeLaRambla
➡️Inger-Margrethe Jensen @VisitAarhus
Register: ...https://buff.ly/3QVbN0P
@group_nao

[TOURISM IN TRANSIT Ⓜ️]
As destination marketers, we are sharing the stories and narratives of the places, we represent. But can we and are we, as DMOs and CVBs, actually representing, or are we still more than anything painting the glossy image of a holiday dream?
Attend "The ...missing link of destination marketing" session during the City Destinations Alliance #TourismInTransit conference in Tel Aviv City, October 19-22, 2022
With:
➡️ Rondel Holder, Senior VP, Multicultural Content, NYC: The Official Guide
➡️ Anu Syrmä, Brand, Marketing & Communications Director, Visit Helsinki
➡️ Frédérick Boutry, Night Life & LGBTQIA+ Advisor, Visit.brussels
Register now: https://buff.ly/3QVbN0P
#CityDNA

Ⓜ️ Attend "The missing link of destination marketing" during #CityDNA #TourismInTransit conference in @TelAviv, Oct. 19-22, 2022
With:
➡️ @Rondelholder @nycgo
➡️ Anu Syrmä @Hki_Partners
➡️ Frédérick Boutry @visitbrussels
Register: ...https://buff.ly/3QVbN0P
@group_nao

Ⓜ️ Today is the last day to benefit from the early bird rates to register for the next #CityDNA Conference!
Discover what we have in store for the City Destinations Alliance #TourismInTransit conference in @TelAviv, October 19-22, 2022 and register now: https://buff.ly/3QVbN0P

[TOURISM IN TRANSIT Ⓜ️] Today is the last day to benefit from the early bird rates to register for the next #CityDNA Conference!
Discover what we have in store for the City Destinations Alliance #TourismInTransit conference in Tel Aviv City, October 19-22, 2022 and register now: ...https://buff.ly/3QVbN0P