City Destinations Alliance

The alliance of Tourist Boards, Convention Bureaux and Destination Management Organisations in Europe

We are the European knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity. 

We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.  

Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning. 


The reference for Leisure, Meetings Industry and City Marketing in Europe.

Accessibility Survey

Accessibility is the tool, Inclusion is the Objective

We want to help destinations create a more welcoming environment for people with disabilities! City Destinations Alliance and Destinations International are collaborating on a global accessibility report to investigate the evolving accessibility landscape in destinations across Europe and North America.

Redefining Success

How DMOs can Drive Social & Community Well-Being

CityDNA and TOPOSOPHY released a report on ‘Redefining Success: How DMOs can Drive Social & Community Well-Being’. Building upon the success of previous joint collaborations, this paper takes a deeper dive into meaningful KPI design with practical applications and real world case study examples to support and empower DMOs to broaden their positive influence, measure their social impact and communicate their value contribution for the neighbourhoods, cities and regions they serve.

Call for Speakers: Let Pigs Fly

CityDNA Autumn Conference, October 16-18, 2024

“When pigs fly” is synonymous with the unachievable and the lunacy of improbable ventures. Yet, we are finding ourselves in a position where we have no choice but to let the pigs fly. This is an invitation to share your stories of instigating change in your destination, when others had doubts. It’s about the bravery to transform ‘what if’ into ‘what is’ in urban tourism and the visitor economy. This is a conference to bring out those who are brave, curious and downright bonkers enough to try! Those who work to create a culture that demands big (or unusual) thinking. The sky will be anything but the limit, for humans and non-humans alike to go for the Mission Impossible in destination innovation, radical solutions, and for simply focusing on doing cool s***.

Call for Tender

CityDNA is seeking conference curators!

City Destinations Alliance is seeking conference curators who can develop inspiring, innovative, and forward-thinking programmes with original formats and moderate the entire conference in an engaging manner. They will have to demonstrate a solid network and experience when recruiting speakers and conceptualising international events as well as a solid knowledge of the tourism and Meetings Industry sectors.

Featured Events

#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.

Members know best…

  • The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Marketing & Communication, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
    Yvonne Coulin
    CEO | Nuremberg Convention and Tourist Office
  • When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
    Romana Vlašić
    Head of Convention Bureau and International Markets Development | Dubrovnik Tourist Board
  • By providing data, we can benchmark the performances of our destinations with bednights and in meetings statistics, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique & essential source of information.
    Daniëlla Brust-Blumink
    Research & Market Intelligence | amsterdam&partners
  • City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
    Davy Jansegers
    Head of Sales & Promotion | Lausanne Tourism & Convention Bureau
  • Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
    Gianluca Camaggio
    Sales Manager | Turisme de Barcelona
  • City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
    Dieter Hardt-Stremayr
    CEO | Graz Tourismus
  • Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
    Bettina Reventlow-Mourier
    Deputy Convention Director | Wonderful Copenhagen
  • City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.
    Corinne Menegaux
    CEO | Office du Tourisme et des Congrès de Paris

CityDNA Live

[IMEX 2024 📅] We are still in the vibes of #IMEX24 last week and it has been quite an intense and productive one!

☕ Our CVB Café brought together another bunch of 40 different CVB professionals to reflect on current trends and challenges faced by DMOs. In an open and trustful ...atmosphere, our community could reflect on the tremendous changes our industry is facing and how this is impacting their daily work. #CityDNACVBCafé

👏 Our COO Flavie de Bueil was elected to the Board of #JMIC together with Martin Boyle and Adeline Vancauwelaert to help advocate the value of the Meetings Industry in supporting global economic, academic, professional and social development.

🤝 CityDNA newly elected President Barbara Jamison participated to the IMEX Policy Forum with national and city policy makers, association leaders, destination innovators and industry thought-leaders together to discuss why and how the business events industry should evolve from transactional to transformative thinking. #IMEXPolicyForum

👩‍🦯 We also held a panel discussion together with Destinations International on the evolving landscape of accessibility 🧠👩‍🦯🦻🦽🗣️ in destinations across #Europe and #NorthAmerica. Thanks to Sophia Hyder Hock and to our destination experts Elisabeth Van Ingelgem from and JoLynn Lokey from Visit Tampa Bay as well as event strategist Allegra Roccato from World Physiotherapy for their valuable insights.
By the way the survey is still available here: #AccessibilitySurvey

📣 Flavie de Bueil took part of the Ljubljana Talks series brilliantly put together by Gorazd Cad and Jan Orsic; she underscored the importance of collaboration in the Meetings Industry, emphasizing sustainability efforts and the ongoing projects aimed at enhancing city experiences for residents and tourists alike. #LjubljanaTalks

🇪🇺 We were impressed to see how the recent discussions during the EU Dialogue event in Brussels on April 17 organised with, JMIC and EEIA still resonated in global conversations. Speaking with one voice while embracing all components, illustrating the diversity and relevance of our sector is key to ensure resilience and sustainability of our industry. #EUDialogue

💬 And last but not least, we enjoyed all the fruitful exchanges with our members and partners during the week. Our next Summer School in #Brno and Autumn Conference in #Bruges generated a great appetite! Save your seats for the #CityDNASummerSchool: and for the #LetPigsFly Conference: #PowerOfCommunity

#CityDNA #IMEXhibitors #IMEXperience #IMEXcited #eventprofs #meetingsindustry
Visit Bruges Brno Convention Bureau

[CALL FOR SPEAKERS 📣] Have a game-changing idea that defies the impossible? 🌟 Don't miss your chance to share it at the #CityDNA Autumn Conference in Visit Bruges! ✈️ Our theme, "#LetPigsFly: Defying the Gravity of Impossible in Urban Tourism," is seeking visionary speakers... like you!

Suggested topics include:

AI-Generated Pigs 🧠: Breaking barriers with AI in tourism.
Unlimited Piggybank 💰: Innovative funding and resource management.
Olympigs 🏟️: Planning and executing impactful mega-events.
Hog the Spotlight 🌟: Building innovative tourism cultures.
And more!

2 WEEKS LEFT! Submit your proposals by May 31 to

Don't forget to register and join us on October 15-18, 2024, to connect with peers and shape the future of urban tourism!

Read the complete call for speakers and register:

#UrbanTourism #Innovation #CallForSpeakers

[ACCESSIBILITY SURVEY 🧠👩‍🦯🦻🦽🗣️] City Destinations Alliance and Destinations International are collaborating to investigate the evolving landscape of accessibility in destinations across #Europe and #NorthAmerica.

We had a panel session during IMEX, providing our ...audience with key insights derived from a preliminary result of our global study. Flavie de Bueil and Sophia Hyder Hock shared practical takeaways, examining global leaders in accessibility and providing actionable steps for enhancing the #accessibility of destinations. Our destination experts Elisabeth Van Ingelgem, CMP from visitbrussels and JoLynn Lokey from Visit Tampa Bay as well as event strategist Allegra Roccato from World Physiotherapy offered valuable insights on seamlessly integrating accessibility into event planning, adding depth to the practical discussions on fostering inclusivity in destination management.

📢 It is still time to contribute to our survey!

#IMEX24 #eventprofs #accessibility #accessibledestinations

[CITY CARDS EXPERT MEETING 💳] 2 weeks left to register for the 13th City Cards Expert Meeting that will be held in Visit Tallinn on June 6-7, 2024!
This event is open to tourism professionals working on city cards schemes within a DMO (Product Managers, Project Leaders, Marketing ...Managers...) who are looking to improve – but also share – their knowledge with other participants.
🤝 Register now:
📌 Explore inspiring case studies, engage in group discussions, and network with tourism professionals.
#CityDNA #CityDNACityCards #citycards

[CITYDNA CVB CAFÉ ☕] Great start at IMEX yesterday evening where we held our #CityDNACVBCafé specifically curated for Convention Bureaux to exchange and discuss current challenges amongst peers. Excellent atmosphere and productive discussions on hot topics such as AI, staffing and funding ...issues, sustainability, risk-sharing, legacy, and so on!

Looking forward to welcoming you on our booth G115!

#CityDNA #eventprofs #networking #CVBs #powerofcommunity #IMEX24

[PRESS RELEASE 📣] /// Authenticity and Innovation at the Forefront of City Destinations Alliance’s “Reality Check!” International Conference ///
City Destinations Alliance (CityDNA) successfully wrapped up its annual International Conference & General Assembly on April 26, 2024, ...after three days of dynamic discussions and innovative presentations in the historic city of Bologna. Themed “Reality Check! On Fact and Fictions in Urban Tourism,” the conference brought together over 225 urban tourism professionals to confront the evolving challenges and opportunities in urban tourism with a critical focus on authenticity, sustainability, and creating meaningful visitor experiences.

Read the press release:

#CityDNA #RealityCheck

Do you have bold, imaginative ideas that defy the impossible? Share them at the #CityDNA Autumn Conference in Visit Bruges! ✈️ Our theme, "#LetPigsFly: Defying the Gravity of Impossible in Urban Tourism," seeks inspiring stories and solutions that will shape the future of destination management. Whether you're a visionary on AI, resilient funding, mega-events, or creating a culture of innovation, we want to hear your insights! 🐷

Suggested topics include:

- AI-Generated Pigs 🧠: How AI is transforming possibilities and breaking barriers.
- Unlimited Piggybank 💰: Reimagining resilient funding and resource management.
- Olympigs 🏟️: Dreaming, planning, and executing impactful mega-events.
- Hog the Spotlight 🌟: Overcoming barriers and building innovative tourism cultures.
- and much more!

Submit proposals by May 31 to

📢 Registration is also open: Mark your calendar for October 15-18, 2024, and join us to share your stories, connect with peers, and create the future of urban tourism!

Read the complete call for speakers and register:

[WE*GENERATE PODCAST🎙️] From a sleepy shipyard town to holding the artistic crown

The WE*GENERATE podcast has launched! This CityDNA podcast series, made in collaboration with Group NAO, interviews destinations across Europe to find out what it really means to generate together, ...regenerative tourism futures.

Kicking off is a three-part sequence WE*GENERATE: PLACES. In episode 1, we sat down with Xavier Theret, Head of International Promotion and Relations for CityDNA member Le Voyage à Nantes, to find out how a sleepy shipyard town was transformed by public art initiatives like an elephant and an infamous green line…

Curious to hear more? Listen here:

#CityDNA #WeGeneratePodcast