City Destinations Alliance

The alliance of Tourist Boards, Convention Bureaux and Destination Management Organisations in Europe

We are the knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity. 

We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.  

Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning. 


The reference for Leisure, Meetings Industry and City Marketing in Europe.

Featured Events

#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.

Members know best…

  • The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Marketing & Communication, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
    Yvonne Coulin
    CEO | Nuremberg Convention and Tourist Office
  • When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
    Romana Vlašić
    Head of Convention Bureau and International Markets Development | Dubrovnik Tourist Board
  • By providing data, we can benchmark the performances of our destinations with bednights and in meetings statistics, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique & essential source of information.
    Daniëlla Brust-Blumink
    Research & Market Intelligence | amsterdam&partners
  • City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
    Davy Jansegers
    Head of Sales & Promotion | Lausanne Tourism & Convention Bureau
  • Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
    Gianluca Camaggio
    Sales Manager | Turisme de Barcelona
  • City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
    Dieter Hardt-Stremayr
    CEO | Graz Tourismus
  • Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
    Bettina Reventlow-Mourier
    Deputy Convention Director | Wonderful Copenhagen
  • City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.
    Corinne Menegaux
    CEO | Office du Tourisme et des Congrès de Paris

CityDNA Live

[DESTINATIONS EXCHANGE EUROPE 🌐] Get ready to elevate your travel game at Destinations Exchange Europe in London, April 8-9, 2024! 🌟
Join for 2 days of networking, pre-scheduled B2B meetings and roundtables discussion about best practices in the industry. This is your chance to develop ...low season opportunities with high quality buyers and industry leaders!
💻 Register now! Use code "24CDNA" for up to £700 savings for City Destinations Alliance members
Shape the future of tourism! 🌐
#CityDNA #DestinationsExchangeEurope #DEE24 #B2BWorkshop #TravelIndustry ETOA - European tourism association

[BE>FUTURE 🌐] Elevate your impact in Europe's Business Events sector! 🚀
BEFuture invites you to be part of its Call for Best Practices. Share your innovative projects aligned with sustainability, digitalisation, and resilience.

Shape the future of events!
Apply by ...March 18, 2024:

#BEFutureEurope #MICEIndustry #SustainableEvents #RegenerativeTourism

[REALITY CHECK! ✔️] 🚀 Pack your bags for an unforgettable experience in Bologna Welcome! The CityDNA International Conference & General Assembly 2024 is calling, and your spot awaits. We want YOU to be among the first to secure your place for the event that will be held on April 24-27, ...2024!
🎫 Registration is OPEN! Benefit from the Early Bird rates until March 15.
📖 Explore the preliminary programme: with engaging sessions, workshops and top speakers!
🏨 Exclusive hotel rates! Book now for the best deals.
🛫 Save on flights! Up to 15% off with AirFrance/KLM with a code you will find on our event website.
Learn more:
See you in Bologna! 🇮🇹
#CityDNA #RealityCheck

[AI SURVEY 🤖] 🌐 Exciting News in the World of #DestinationManagement! 🚀 City Destinations Alliance and Group NAO have just unveiled groundbreaking insights into the transformative impact of Generative Artificial Intelligence (#GenAI) on DMOs & CVBs. ✨

Ready or not, Gen AI is... reshaping the landscape for destination professionals! 🏙️🔍 Dive into the eye-opening results of the latest survey, revealing a fascinating dichotomy between the acknowledged significance of AI and the industry's readiness to embrace it.

🚀 Key Findings:
✅ Gen AI is already revolutionizing daily tasks for destination professionals, from automated service to market research!
✅ 87% believe AI will enhance, not hinder, their work lives, but 76% admit feeling unprepared for the AI future.
✅ Discover the impact of AI on different tasks and the potential emergence of an A-team vs. B-team dynamic in the workplace.

Read the article:
🔗 Ready to explore the full report? CityDNA Members can access it on CityDNA's Intranet. 📚✨ Embrace the future with us and stay ahead in the dynamic world of destination management! 🌍🚀 #AIInnovation #CityDNA

[DESTINATION POSITIVE Q&A SERIES 📰] How can we be critically imaginative when building alternative tourism futures?
In a thought-provoking conversation at the CityDNA Autumn Conference in Visit València -Spain, Dr. Rhys Williams challenged traditional tourism narratives and explored ...'educated hope' and 'critical optimism.' 🌱🌐
🤔 How can we reimagine tourism without falling into utopian fantasies or ignoring existing problems? Join the conversation as we delve into the intersection of Solarpunk philosophy and the tourism industry. 🏞️💼
#TourismFutures #CriticalOptimism #Solarpunk #FutureOfTravel #DestinationPositive #CityDNA GROUP NAO

[GDS-ACADEMY 🌱] Calling all forward-thinking tourism professionals! 🚀 Ready to pioneer regenerative practices in the industry?

Embark on a transformative journey and join the 2024 GDS-ICCA-CityDNA Certificate in Regenerative Destination Management starting March 7, 2024!
🌿 ...Sessions every Thursday, 8:30 - 11:00 CET, leading to graduation on June 13, 2024.

Unlock the secrets of regenerative business models, destination stewardship, and impactful stakeholder engagement, turning tourism into a force for positive change.

🎓 Led by thought leaders including Guy Bigwood, Melissa Baird, Jessica Vandy, Ed Gillespie, Dr. Xavier Font, Peter Rømer Hansen, and Signe Jungersted. Gain insights from 20+ global guest speakers, both inside and outside destination management organisations.💡

Ready for the adventure? Discover more and secure your spot now!

Global Destination Sustainability Movement (GDS-Movement) ICCAWorld #GDSAcademy #RegenerativeDestinationManagement #CityDNA 🌐✨

[WEBINAR SERIES 💻] In the frame of the #CityDNAMarketingAndCommunication webinar series, we held today our last session - "Discussion and Exploration of #AI Tools" by Prof. Dr. Roman Egger from Modul University Vienna🌐✨
Participants came together to go through the exercises ...given for session 3 and discuss how they tried out different prompting strategies. They also ventured beyond GPTs to discover insights other tools could provide, especially with videos.
This session allowed to consolidate learning, share experiences, and network with peers!
#AICommunication #CityDNA 🎓🔍

[DESTINATION POSITIVE Q&A SERIES 📰] How can cultural programming be democratised?
Csaba Faix, CEO of Budapest Brand, unveiled the city's cultural evolution at the CityDNA Autumn Conference in Visit València -Spain.
Embrace culture beyond elite venues, as Budapest Tuning ...empowers communities to reshape programming. From diverse applications to mentoring winning projects, it's a journey of accessibility and inclusivity. Join the movement, where every idea finds a place in Budapest's vibrant cultural tapestry! 🎭🚀🌐✨
#BudapestTuning #CulturalRevolution #DestinationPositive #CityDNA #GroupNAO Visit Budapest