“City Destinations Alliance is the only organisation to gather once a year all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations.”

“Knowledge exchange and best practice sessions are core activities in City Destinations Alliance: from meetings statistics to ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.”

“City Destinations Alliance is a member organisation. It is for the members and by the members. Its core mission is to empower members to inspire, co-develop and promote a sustainable visitor economy for the city. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city.”

“Every year we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards, their communication and marketing & sales strategy with the goal of a sustainable growth of the destination.”

“By providing data, we can benchmark the performance of our destinations in bednights and in meetings statistics, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique and essential source of information.”

“When it comes to looking at the future, the CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!”

“The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insight and solutions in the areas of City Cards, Digital Destinations, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres, Trend Room. They are a goldmine!”