For Tourist Boards, Convention Bureaux
and City Marketing Organisations in Europe
(City Destinations Alliance is the new name of European Cities Marketing)

Welcome to
City Destinations Alliance

We are a knowledge sharing network for cities and urban regions working to unfold the potential of the visitor economy (Leisure, Meetings Industry and City Marketing).
Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore.
As a community of DMO professionals, our promise to each other is to always be curious and forward thinking, share our inspiration and never stop learning.

MEMBERS

SO MUCH DIVERSITY UNITED BY A COMMON GOAL

Our members are Tourist Boards, Convention Bureaux and City Marketing Organisations represented by their CEOs, managers and their best experts.

City Destinations Alliance is committed to give equal benefit and profile to members from capital, leading and smaller European cities.
While keeping its focus on cities, City Destinations Alliance proposes National Tourist Boards, National Convention Bureaux and Regional entities (whether it refers to Leisure, Meetings Industry or City Marketing) to tackle this perspective by establishing permanent contact and working together with cities, one of the basis to enhance national business.

City Destinations Alliance is the only organisation to work with Leisure, Meetings Industry and City Marketing. We believe in the vision that “everyone in the city sells the city”.

MEMBERS

SO MUCH DIVERSITY UNITED BY A COMMON GOAL

Our members are Tourist Boards, Convention Bureaux and City Marketing Organisations represented by their CEOs, managers and their best experts.

City Destinations Alliance is committed to give equal benefit and profile to members from capital, leading and smaller European cities.
While keeping its focus on cities, City Destinations Alliance proposes National Tourist Boards, National Convention Bureaux and Regional entities to tackle this perspective by establishing permanent contact and working together with cities, one of the basis to enhance national business.

City Destinations Alliance is the only organisation to work with Leisure, Meetings Industry and City Marketing. We believe in the vision that “everyone in the city sells the city”.

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EVENTS

City Destinations Alliance events provide members with information,
contacts and business leads they cannot afford to miss out on.

NEWS

The reference for Leisure, Meetings Industry and City Marketing in Europe.

  • All
  • City Destinations Alliance
  • Education
  • Meetings Industry
  • News
  • Press Releases
  • Tourism Industry
  • Webinars

CityDNA Summer School enlarges its scope towards destination regeneration and diversity

In challenging times, it is fundamental to keep our values high and stay one step ahead. City Destinations Alliance is proud to contribute to the resilience […]

Towards free movement of travellers within and into Europe

Resilience of the EUDCC System is Critical for EU Tourism Crisis Preparedness The European Tourism Manifesto alliance, the voice of the travel and tourism sector in […]

International Conference in Hamburg

Our International Conference in Hamburg on March 30-April 2, 2022 was the opportunity for the 190+ delegates from European cities and beyond to meet again in […]

Supporting tourism’s recovery: destination and regional perspectives

CityDNA, ETOA and NECSTouR represent city destinations, the travel trade and regional governments’ tourism interests. Developing mutual benefit while securing a safe space for a vibrant […]

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MEMBERS KNOW BEST

  • “City Destinations Alliance is the only organisation to gather once a year all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations.”
    Michael Otremba
    CEO | Hamburg Tourismus
  • “Knowledge exchange and best practice sessions are core activities in City Destinations Alliance: from meetings statistics to ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.”
    Bettina Reventlow-Mourier
    Deputy Convention Director | Wonderful Copenhagen
  • “City Destinations Alliance is a member organisation. It is for the members and by the members. Its core mission is to empower members to inspire, co-develop and promote a sustainable visitor economy for the city. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city.”
    Dieter Hardt-Stremayr
    CEO | Graz Tourismus
  • “Every year we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards, their communication and marketing & sales strategy with the goal of a sustainable growth of the destination.”
    Gianluca Camaggio
    Products Department Sales Manager | Turisme de Barcelona
  • “By providing data, we can benchmark the performance of our destinations in bednights and in meetings statistics, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique and essential source of information.”
    André Moura
    Head of Research | Turismo de Lisboa
  • “When it comes to looking at the future, the CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!”
    Romana Vlašić
    Director | Dubrovnik Tourist Board
  • “The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insight and solutions in the areas of City Cards, Digital Destinations, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres, Trend Room. They are a goldmine!”
    Erwin van de Wiele
    Manager | Ghent Tourist Office

CityDNA LIVE

📣 CityDNA SUMMER SCHOOL ENLARGES ITS SCOPE TOWARDS DESTINATION REGENERATION AND DIVERSITY //
Read the press release: https://t.co/PecoXZaVy0
#CityDNA #CityDNASummerSchool #regeneration #diversity #eventprofs @turismotorino

💳 There is still time to register for the 11th #CityDNACityCards Expert Meeting in @GenovaEventi, on June 2-3!
The event is open to #CityDNA members, working on #citycards schemes who are looking to improve, but also share, their knowledge!
Register: https://t.co/VhrdSgnux7

💻 Our webinar ‘How User-generated content can help bolster your destination’s #sustainabilitystrategy?‘ is happening now!
With @seekerloverdrmr @CrowdRiff / @Valenciaturismo CVB / @jasperbroekhuis @NBTC
The recording will be available for #CityDNA members.
#UGC #sustainability

📅 Few days left to register for @ETOA #CityFair22 June 9!
Over 140 buyers already registered, ready to do business with you! Offering 5,000+ B2B meetings, it's the mid-season business development opportunity not to miss!
Buyers list: https://t.co/05pMhqlDrf
#CityDNA #eventprofs

💻 D-2 before our webinar ‘How User-generated content can help bolster your destination’s #sustainabilitystrategy?‘ on May 18 @ 15:00 CET.
With @seekerloverdrmr @CrowdRiff / @Valenciaturismo CVB / @jasperbroekhuis @NBTC
Register: https://t.co/W9M8CJSaHB
For #CityDNA members only.

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City Destinations Alliance
[PRESS RELEASE 📣] // CityDNA SUMMER SCHOOL ENLARGES ITS SCOPE TOWARDS DESTINATION REGENERATION AND DIVERSITY //In challenging times, it is fundamental to keep our values high and stay one step ahead. City Destinations Alliance is proud to contribute to the resilience of the Meetings Industry and keeps on educating newcomers through its renowned and freshened ECM Summer School in Turismo Torino e Provincia, on August 27-31, 2022.Read the press release: buff.ly/3sQn9sU#CityDNA #citydnasummerschool #regeneration #diversity #eventprofs ... See MoreSee Less
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Thursday May 19th

City Destinations Alliance
[CITY CARDS EXPERT MEETING 💳] There is still time to register for the 11th #citydnacitycards Expert Meeting in Genovamorethanthis that will be held in 2 weeks on June 2-3!This 1-and-a-half-day event, which will include inspiring case-studies from City Cards Project cities, and some external speakers presentations event, is open to CityDNA members only, working on city cards schemes who are looking to improve – but also share – their knowledge with other participants!Register now: buff.ly/39bxs3N#CityDNA #citycards ... See MoreSee Less
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Wednesday May 18th

City Destinations Alliance
[WEBINAR 💻] Our webinar ‘How User-generated content can help bolster your destination’s #sustainabilitystrategy?‘ is happening now!With:➡️ Zoë Weldon, Community Growth Lead at CrowdRiff ➡️ Manuel Ferrís Gallego, Head of Visit València -Spain Convention Bureau➡️ Jasper Broekhuis, Social Media Marketing Manager at Netherlands Board of Tourism & ConventionsThe recording will be available for our members on our Intranet.#UGC #sustainability #CityDNA ... See MoreSee Less
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