City Destinations Alliance
The alliance of Tourist Boards, Convention Bureaux and Destination Management Organisations in Europe
We are the European knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity.
We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.
Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning.
Highlights
The reference for Leisure, Meetings Industry and City Marketing in Europe.
Beyond Boundaries: register now!
CityDNA International Conference, April 9-11, 2025
The CityDNA International Conference & general Assembly taking place in Budapest on April 9-11, 2025 crafted around “Beyond Boundaries: Driving Tourism’s Business Transformation”, offers a unique platform for industry leaders, destination managers, and visionaries to shape the future of tourism and city innovation.
Global Accessibility Report
Accessibility is the tool, Inclusion is the Objective
The Global Accessibility Report, a collaborative effort by City Destinations Alliance and Destinations International, offers a comprehensive look at accessibility initiatives in global tourism. Released in October 2024, this report analyses data from 92 destinations worldwide, primarily in Europe and North America.
The Meetings Industry Manifesto
Priorities for the Next EU Leadership
“The Meetings Industry Manifesto: Priorities for the Next EU Leadership” is a comprehensive document that emerged from our discussions and collaborative efforts at the EU Dialogue in Brussels. This manifesto aims to enhance awareness and recognition of the Meetings Industry’s significant role in driving economic growth, fostering innovation, and promoting sustainability across Europe.
Redefining Success
How DMOs can Drive Social & Community Well-Being
CityDNA and TOPOSOPHY released a report on ‘Redefining Success: How DMOs can Drive Social & Community Well-Being’. Building upon the success of previous joint collaborations, this paper takes a deeper dive into meaningful KPI design with practical applications and real world case study examples to support and empower DMOs to broaden their positive influence, measure their social impact and communicate their value contribution for the neighbourhoods, cities and regions they serve.
Featured Events
#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.
Members know best…
The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Marketing & Communication, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
By providing data, we can benchmark the performances of our destinations with bednights and in meetings statistics, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique & essential source of information.
City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.
CityDNA Live
![[CITYDNA CEO MEETING 👩💼👨💼] 🔍 Shaping the Future of DMOs!
“The CityDNA CEO Meeting in Monaco was both inspiring and informative. It was valuable to discuss with counterparts across Europe the challenges facing our industry and how we, as DMOs, can prepare for them. Transforming tourism in a more sustainable direction and ensuring better alignment with citizens and cities were key topics. In particular, the discussion about AI and its impact on the future of our industry and the role of DMOs was thought-provoking. It raised important questions about how we, as DMOs, integrate AI and new technologies both strategically and operationally.” – Søren Tegen Pedersen, CEO of Wonderful Copenhagen
The CityDNA CEO Meeting 2025 was a unique platform for more than 50 DMO leaders to share common challenges, explore innovative solutions, and shape the future of city destinations together. 🌍
Thank you, Søren, for sharing your reflections! The conversation doesn’t stop here—CityDNA remains committed to driving forward-thinking discussions and collaboration among European DMOs. 🚀
📢 What are your thoughts on AI’s role in shaping the future of tourism? Let’s continue the discussion in the comments!
#CityDNA #CityDNACEOMeeting #Innovation #Leadership #AIinTourism #SustainableTourism #Transformation #NetworkingMatters](https://citydestinationsalliance.eu/wp-content/plugins/social-wall/img/placeholder.png)
[CITYDNA CEO MEETING 👩💼👨💼] 🔍 Shaping the Future of DMOs!
“The CityDNA CEO Meeting in Monaco was both inspiring and informative. It was valuable to discuss with counterparts across Europe the challenges facing our industry and how we, as DMOs, can prepare for them. ...Transforming tourism in a more sustainable direction and ensuring better alignment with citizens and cities were key topics. In particular, the discussion about AI and its impact on the future of our industry and the role of DMOs was thought-provoking. It raised important questions about how we, as DMOs, integrate AI and new technologies both strategically and operationally.” – Søren Tegen Pedersen, CEO of Wonderful Copenhagen
The CityDNA CEO Meeting 2025 was a unique platform for more than 50 DMO leaders to share common challenges, explore innovative solutions, and shape the future of city destinations together. 🌍
Thank you, Søren, for sharing your reflections! The conversation doesn’t stop here—CityDNA remains committed to driving forward-thinking discussions and collaboration among European DMOs. 🚀
📢 What are your thoughts on AI’s role in shaping the future of tourism? Let’s continue the discussion in the comments!
#CityDNA #CityDNACEOMeeting #Innovation #Leadership #AIinTourism #SustainableTourism #Transformation #NetworkingMatters
[CITYDNA CEO MEETING 👩💼👨💼] In January, nearly 60 tourism directors from across Europe gathered in Monaco for the 18th CityDNA CEO Meeting—a key event for collaboration and innovation in urban tourism.
From best practices to the future of AI, the Metaverse, and Augmented... Reality, leaders exchanged insights to shape the industry’s future.
🎬 Watch the coverage from Monaco Info with English subtitles!
#CityDNA #CityDNACEOMeeting #Innovation #Leadership #Transformation #AI #Metaverse #AugmentedReality Visit Monaco
[CITYDNA CEO MEETING 👩💼👨💼] 💡 Inspiring Insights from the 18th CityDNA CEO Meeting in Monaco!
“It was my first experience at the CityDNA CEO Meeting, and I came back home very satisfied. We shared many common challenges, discussed possible solutions, and, most of all,... talked a lot about the future. Being together and networking with colleagues from all over Europe was an experience that enriched me greatly—two days dedicated entirely to thinking! I will definitely attend future CityDNA CEO Meetings!” – Carlotta Ferrari, CEO of Fondazione Destination Florence
The CityDNA CEO Meeting 2025 was a unique platform for more than 50 DMO leaders to share common challenges, explore innovative solutions, and shape the future of city destinations together. 🌍
Thank you, Carlotta, for sharing your perspective, and we can’t wait to see you at future CityDNA events! 💬
#CityDNA #CityDNACEOMeeting #Innovation #Leadership #Transformation #NetworkingMatters Visit Monaco
[BEYOND BOUNDARIES 🌐] 🚨 Last week to benefit from the Early Bird Rates! 🚨
Join us at the CityDNA International Conference & General Assembly in Budapest 🇭🇺 on April 9-11, 2025!
💡 This year's theme, Beyond Boundaries, will challenge you to rethink urban ...tourism through AI, sustainability, local impact, and immersive visitor experiences.
📍 Engage with industry leaders, explore cutting-edge strategies, and connect with like-minded professionals.
⏳ Don’t miss out on Early Bird savings – register by February 14! And if you're coming with three or more colleagues, enjoy an exclusive group rate!
🔗 Secure your spot now! 👉 https://buff.ly/3VLQovq
#CityDNA #BeyondBoundaries #CityTourism #DestinationInnovation #TourismTransformation #DMOs #SmartTourism #SustainableDestinations Visit Budapest
[INSIDE THE ALLIANCE 🤝] Your Questions, Your Needs, Your Session!
✨ Over the past weeks, we’ve hosted several "Inside The Alliance" Q&A sessions with our members—and each one has been unique! From exploring membership benefits to diving deep into specific challenges,... it’s been enriching to see how these tailor-made conversations help members make the most of CityDNA.
🗣️ What makes these sessions special?
✅ Personalised discussions based on your city’s needs
✅ A direct line to the CityDNA Head Office Team
✅ Hands-on insights into our platforms and tools
📅 More sessions are coming in the next weeks! If you haven’t booked yours yet, don’t miss out—your dedicated 30-minute Zoom session is waiting.
📩 How to book?
Simply reach out to Flavie for the booking link or visit the Intranet to secure your spot.
💡 Let’s continue making 2025 a year of meaningful connections and shared knowledge!
#CityDNA #InsideTheAlliance #MembershipBenefits
#PowerOfCommunity #SharingIsCaring #DestinationManagement
[CITYDNA REPORTS 📊] CityDNA-Lighthouse Short-Term Rentals Report
Since May 2019, this quarterly report has been an exclusive benefit for CityDNA members, providing essential insights into short-term rental market trends across European city destinations. Delivered in partnership with ...LighthouseIntelligence (formerly Transparent), this report equips DMOs with data on supply, demand, and pricing dynamics.
🔎 Key Highlights from Q4 2024:
The latest edition tracks the evolution of short-term rental supply, reflecting post-Olympic adjustments and broader market shifts:
✅ Growth & Adjustments: Europe’s short-term rental supply saw a 9.2% YOY increase (+369,000 units), yet a 6.8% decline (-321,000 units) since August, likely a post-summer and post-Olympic adjustment.
✅ Market Movements: France remains the largest short-term rental market in Europe, yet Paris saw a notable supply contraction (-93,000 units) following the Olympics. Meanwhile, Germany, Cyprus, and Switzerland were among the few markets showing supply growth since August.
✅ Pricing Trends: The highest ADR (Average Daily Rate) market shifted from Monaco to Iceland, where ADR reached €216 on average, marking a 9.7% YOY increase across Europe.
📊 The report is available for CityDNA Members as an interactive dashboard! Users can filter data by country and city to explore supply trends, demand shifts, and pricing insights in more detail.
📖 A big thank you to LighthouseIntelligence, our Knowledge Partner, for their expertise in tracking these dynamic market shifts.
💡 The next edition, coming in April 2025, will further explore pricing trends and evolving demand patterns across European cities for Q1 2025. Stay tuned!
Explore more insights in our research section: https://buff.ly/3DZKKjw
#CityDNA #CityDNALighthouseShortTermRentals #CityDNAResearchAndInsights #Research #DMOs #ShortTermRentals #DataDrivenInsights
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![Lightbox link for post with description [BEYOND BOUNDARIES 🌐] 🚨 Last week to ...](https://scontent-sea1-1.xx.fbcdn.net/v/t39.30808-6/476622634_1051790496990793_6436695628650061182_n.jpg?stp=dst-jpg_p720x720_tt6&_nc_cat=105&ccb=1-7&_nc_sid=127cfc&_nc_ohc=a-kq3GIZe94Q7kNvgE21agT&_nc_oc=AdjmrMxcpDhX8vRSDl96xT37yBWddnmKx_wECtfJAl--8Gg1gHBJRthaAqfwiP-pz-8&_nc_zt=23&_nc_ht=scontent-sea1-1.xx&edm=AKIiGfEEAAAA&_nc_gid=Au5gSmuqf8turYOdxDJBcWl&oh=00_AYC7PnXcK-1SnzuI6k2gkrW-s6eRbOKlCv7U7bVFbyGb9w&oe=67B91569){kind=link}
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[BEYOND BOUNDARIES 🌐] The preliminary programme for the CityDNA International Conference & General Assembly 2025 in Budapest (April 9-11) is available! 🔥
Under the theme "Beyond Boundaries: Driving Tourism’s Business Transformation," we’re bringing together ...visionary thinkers, industry leaders, and destination experts to tackle the future of city tourism. 🌍✨
🔎 What’s on the agenda?
🔹 Rethinking success with Doug Lansky
🔹 Aligning marketing with investment – London & Partners
🔹 The power of AI & digital transformation – Sam Beni
🔹 Sustainable growth & social impact – Visit Barcelona & Spotted by Locals
🔹 The evolution of meetings & events – VOK DAMS worldwide & SoolNua
…and much more! 💡
📢 Be part of the conversation shaping the future of city destinations!
🔗 Check out the preliminary programme and register now to secure early bird rates (until Feb 14). 🏷️👉 https://buff.ly/3VLQovq
#CityDNA #BeyondBoundaries #CityTourism #DestinationInnovation #TourismTransformation #DMOs #SmartTourism #SustainableDestinations Visit Budapest
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[CITYDNA CEO MEETING 👩💼👨💼] 🎉 And That’s a Wrap! 🎉
The CityDNA CEO Meeting in Monaco gathered 50+ CEOs from across Europe for two days of insightful discussions, exchange, and networking.
From exploring organisational transformation to tackling shared ...challenges and embracing innovation, this meeting sparked bold ideas and actionable strategies to shape the future of destination management.
A huge thank you to IMEX for sponsoring this event and to Visit Monaco & Monaco Government Tourist & Convention Authority for the warm welcome and exceptional hospitality. Your support made this gathering even more impactful!
Until next time! ✨
#CityDNA #CityDNACEOMeeting #Innovation #Leadership #Transformation