City Destinations Alliance
The alliance of Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe
We are the knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity.
We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.
Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning.
Highlights
The reference for Leisure, Meetings Industry and City Marketing in Europe.
CityDNA International Conference & General Assembly
#TheElephantInTheRoom
How sustainable can a meeting be if you have to fly to get there? What can destinations do to deliver better visitor experiences if the destination is out of hand(s)? Is growth becoming the mammoth of tourism – and is the idea of quality tourism the white elephant of destination management?
Join us in for the City Destinations Alliance “The Elephant in The Room” International Conference & General Assembly in Sofia, April 19-22, 2023 – and bring your own elephant too!
Data Space for Tourism
Preparatory Actions
Modul University, the European Travel Commission (ETC), City Destinations Alliance (CityDNA), and ForwardKeys have joined forces to set the foundation for the development of a secure and trusted Data Space for Tourism (DSFT). The project is funded by the EU and aims to enable all European tourism stakeholders to share and access relevant data when required.
Exploring the Emerging Role of the Place Making and Marketing Organisation
CityDNA & TOPOSOPHY Report
CityDNA and TOPOSOPHY released a ground-breaking report on the role of Place Making and Marketing Organizations (PMMOs) in shaping the future of European cities. As we navigate an increasingly complex world, the report argues that PMMOs have a crucial role to play in helping cities transition towards holistic place making and marketing, with a focus on people rather than place.
Featured Events
#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.
Members know best…
CityDNA Live
[THE ELEPHANT IN THE ROOM 🐘] Today is the last day to benefit from the early birds fees when registering for the City Destinations Alliance “The Elephant in The Room” International Conference & General Assembly that will be held in Visit Sofia, April 19-22, 2023.
From big ...time-sensitive elephants like "moving towards net zero by 2050" and "addressing the Dumbo of flying", to familiar yet difficult elephants of "balancing stakeholder expectations with overall destination priorities", or even "getting the elephant out of the corner office and into the modern workplace" – the fact of the matter is that all elephants can rock the boat of familiarity, some are too complex or uncomfortable to address, and others we lack the words or understanding to bring out in the open.
Join us in and bring your own elephant too!
Register now: https://buff.ly/3IO4Soz
#CityDNA #TheElephantInTheRoom
🐘 Today is the last day to benefit from the early birds fees when registering for the #CityDNA #TheElephantInTheRoom Intl Conference & General Assembly that will be held in #Sofia, April 19-22, 2023.
Join us in and bring your own elephant!
Register: https://buff.ly/3IO4Soz
[ONLINE SCENARIO WORKSHOP 💻] Yesterday the Trend Room Knowledge Group held its very first Online Scenario Workshop on the Metaverse for our CityDNA members!
This unique online workshop was prepared and moderated by Bernadett Papp and Albert Postma, Scenario planners at ETFI (European Tourism... Futures Institute). Technologies and Metaverse-expert, Hannah Gutkauf, introduced the workshop that was attended by 20 CityDNA members.
#CityDNA #metaverse
💻 Yesterday the Trend Room Knowledge Group held its very 1st Online Scenario Workshop on the #Metaverse for CityDNA members!
The event attended by 20 #CityDNA members was introduced by Hannah Gutkauf @Manyone_design and was prepared & moderated by Bernadett Papp & @ETFI_APostma.
[CITYDNA SUMMER SCHOOL 🎓] Hybrid Events - Lessons of the Pandemic
"What is the reason for us to do an event? And there are good reasons: we want to sale or we want to educate. [...] We have always done this event for this audience so we are now doing it again. Now, the pandemic has ...forced us to rethink that, and also explore the abilities of digital and they are really amazing if done right. Of course you can reach many many more people with digital than you can do in a physical environment. However, it is super difficult to engage with these people...".
Don't miss the 37th Edition that will be held in Visit Gdansk on August 26-30, 2023: registration opens spring 2023!
#eventprofs #CityDNA #CityDNASummerSchool
Video by The Iceberg
🎓 Hybrid Events - Lessons of the Pandemic:
The 37th Edition of the #CityDNASummerSchool will be held in @visitgdansk_com on August 26-30, 2023!
#eventprofs #CityDNA
Video by @Iceberg_Curator

[DATA SPACE FOR TOURISM 🌐📡] Yesterday, 12 selected professionals from DMOs, universities, private companies, tourism consultants as well as research institutions met at Modul University Vienna to tackle the setting of the foundation for the development of a secure and trusted Data Space for ...Tourism.
Through collaborative and participatory methods, participants dealt with current data spaces reality and built together a model of their vision regarding a data space for tourism. They also mapped the prevalent barriers to this project and looked at how to establish sustainable, multi-stakeholder governance mechanisms and data sharing business models for the #DSFT.
Thank you to all participants for contributing to this valuable project!
DSFT Consortium Partners: City Destinations Alliance, European Travel Commission, ForwardKeys & Modul University Vienna
This project is funded by the EU.
🌐📡 Yesterday, 12 selected professionals met in Vienna to tackle the setting of the foundation for the development of a secure & trusted Data Space for Tourism. #DSFT
Thanks to all participants! @moduluniversity @citydna_eu @ETC_Corporate @ForwardKeys @EU_Commission @dsftproject