City Destinations Alliance
The alliance of Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe
We are the knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity.
We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.
Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning.
Highlights
The reference for Leisure, Meetings Industry and City Marketing in Europe.
Call for Speakers
Destination Positive
This is a call to join our first joint wegenerative mission. It is a mission to define Destination Positive as the outcome and goal of tourism that reaches beyond eliminating harm to actually creating net positive benefit to the destination, to the natural, social, cultural, and economic resources of communities and cities.
Join the Wegenerative Mission towards Destination Positive in VISIT VALÈNCIA for the City Destinations Alliance Autumn Conference & GDS-Forum from October 3-7, 2023.
With this Call for Speakers, CityDNA invites professionals within and beyond tourism, experts, researchers, and change makers to join our wegenerative mission and come forward with inspiration and insights to empower the shift towards regenerative and net positive tourism as a meaningful model of progress or Europe’s city destinations.
Read the call for speakers and submit your proposals and leads before June 1!

CityDNA and GDS-Movement join forces!
Both organisations launch the GDS-Forum, followed by the GDS Awards and CityDNA Autumn Conference 2023 in Valencia
From 3rd to 7th October, destination professionals can enjoy an extraordinary event week, as City Destinations Alliance (CityDNA), the Global Destination Sustainability Movement (GDS-Movement), and Visit València partner to bring you two incredible, back-to-back events, and to jointly announce and celebrate the new home of the prestigious, annual GDS-Awards.
VivaCITY: create your transforming DMO strategy!
Take part in the challenge!
VivaCITY is a challenge to win a three-year funded engagement with CityDNA, Simpleview, and a team of three global experts in destination development and implementation:
VivaCITY is a project to transform and coach a DMO into a DMO that is futureproof and create a transforming strategy that is holistic, concise and tangible.
Welcoming Wegeneration
CityDNA Strategy 2023-2026
Welcoming Wegeneration is our long-term purpose and vision. It invites broad collective action. DMOs have the unique opportunity to make a real difference, they can connect people, cities and cultures and contribute to the quality of life in European cities. Now it is the time for inspired collective action and meaningful co-creation. This new strategy sets the tone and direction for City Destinations Alliance until 2026.
We call it Welcoming Wegeneration.
Featured Events
#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.
Members know best…
CityDNA Live
[VIVACITY CHALLENGE 🏙️] Europe is viewed globally as a patchwork of culturally distinct cities, but the continent can also set an example as to how its urban areas will rise to meet the challenges of the future
Each city is unique, with its own evolution, problems, and challenges. ...That's why you can confidently say, "each city needs to boldly go where no other city has gone before, says Frank Cuypers.
#VivaCITY is an initiative aimed at furthering that endeavour. Be part of the challenge are read the following insights from our expert!
https://shorturl.at/nprC7
Simpleview David Peacock Elke Dens Petra Stušek Flavie de Bueil
#eventprofs #challenge #urban #technology #innovation

VivaCity is a project that provides three years of guidance and support to two European cities in their strategy and implementation efforts.
shorturl.at[VIVACITY CHALLENGE 🏙️] The informative webinar on #VivaCITY to find out more about the Challenge was held this afternoon.
Thanks a lot to Frank Cuypers, Elke Dens, David Peacock, Petra Stušek and Flavie de Bueil for all the valuable insights and the answers to participants' ...questions.
The recording is now available on CityDNA's website: https://tinyurl.com/2es4ajzz
Applications to take part in the challenge are open until July 7, 2023, Midnight CET!
See more details and FAQ's here: https://buff.ly/3IKwcDK
#Simpleview #CityDNA #VivaCITY #VivaCITYChallenge #DMO #Futureproof #Development #webinar
[VIVACITY CHALLENGE 🏙️] Don't forget to register for tomorrow's informative webinar on the #VivaCITY Challenge to find out what's involved and how your city could benefit.
This session on June 1 at 2PM CET is your opportunity to learn more and ask questions to help you shape... your application.
Register here: https://buff.ly/3N4HhlB
Applications for the VivaCITY Challenge close at midnight on July 7.
See more details and FAQ's here: https://buff.ly/3IKwcDK
#Simpleview #CityDNA #VivaCITY #VivaCITYChallenge #DMO #Futureproof #Development #webinar
[CALL FOR SPEAKERS 📣] CityDNA's Wegenerative Mission: DESTINATION POSITIVE
EXTENDED DEADLINE TO SEND YOUR PROPOSALS!
This is a call to join our first joint wegenerative mission. It is a mission to define Destination Positive as the outcome and goal of tourism that reaches ...beyond eliminating harm to actually creating net positive benefit to the destination, to the natural, social, cultural, and economic resources of communities and cities.
Join the Wegenerative Mission towards Destination Positive in Visit València -Spain for the City Destinations Alliance Autumn Conference & GDS-Forum from October 3-7, 2023.
With this Call for Speakers, CityDNA invites professionals within and beyond tourism, experts, researchers, and change makers to join our wegenerative mission and come forward with inspiration and insights to empower the shift towards regenerative and net positive tourism as a meaningful model of progress or Europe’s city destinations.
Read the call for speakers and submit your proposals and leads until the new extended deadline of June 7: https://buff.ly/3Mv1QHH
#CityDNA #DestinationPositive #Wegeneration GROUP NAO
Global Destination Sustainability Movement (GDS-Movement)
[CITY CARDS EXPERT MEETING 💳] The afternoon was focused on sustainability and regeneration. Participants dove into this subject with a presentation of a sustainability certification of the vienna.info City Card by Christine Kupka. They also had the chance to reflect about circular and ...regenerative transformation thanks to a lecture and a workshop led by Dr. Ljubica Knezevic Cvelbar from the University of Ljubljana.
After the productive discussions of this first day, we will enjoy a walking tour in the Slovenian capital city!
#CityDNACityCards Visit Ljubljana
[CITY CARDS EXPERT MEETING 💳] The 12th City Cards Expert Meeting was launched yesterday evening with a fantastic river cruise & dinner in stunning Ljubljana! Thank you very much to the city for their warm welcome!
This morning, Jan Oršič, Head of Ljubljana Convention Bureau and ...Gianluca Camaggio, from Turisme De Barcelona as well as Chairperson of the City Cards Knowledge Group opened the meeting. After the presentation of the Ljubljana Card and of the Castle, participants will tackle the subject of competitors and deal with online reputation.
#CityDNACityCards Visit Ljubljana
[JMIC UNITY AWARD] We are proud to announce that Pier Paolo Mariotti, course director of #CityDNASummerSchool till last year, received the JMIC Unity Award at IMEX gala dinner for his carrier achievement. Congratulations !
Pier Paolo Mariotti is a great Ambassador for our global industry.... He has committed himself for almost 40 years and has made an essential contribution to the Industry as we know it today.
Pier Paolo not only led one of the most important worldwid chapters (MPI Italia Chapter but has also played a key role during 15 years in the #CityDNA Summer School, where he educated, connected the young generation in our industry – and upskilled up to 1000 newcomers in Europe and in South Africa.
Pier Palo has been a valued Board member of City Destinations Alliance and is still involved in the Meeting Industry Knowledge Group of the association.
Not only his passion for organizing outstanding congresses and events but also his knowledge and advocacy make him a very valuable partner for clients, for colleagues, stakeholders, and politicians. His focus is very much on sustainability as well as advocating the importance and value of second and third tier-cities in the Meetings Industry.
The next CityDNA Summer School will take place in #Gdansk on August 26-30, 2023. https://shorturl.at/bcgM3
#JMIC #Awards #events #eventprofs
[VIVACITY CHALLENGE 🏙️] Keen to find out more about the exciting #VivaCITY challenge? Join us for this informative webinar on June 1 at 2PM CET to find out what's involved and how your city could benefit.
#VivaCITY is a challenge to destinations that are ready to lead the world ...in progressive, holistic change. Two successful DMO's will win a three-year funded engagement with CityDNA, Simpleview, and global experts in destination development and implementation.
The session will be led by three global experts involved in the challenge; David Peacock, Senior Strategist and Advisor for the Future Tourism Group at Simpleview, Professor Frank Cuypers, an international leader in destination development and Elke Dens, a specialist in #regenerative placemaking.
Register for the webinar now for your opportunity to learn more and ask questions to help you shape your application.
Register here: https://shorturl.at/imqG9
Applications for the VivaCITY Challenge close at midnight on July 7.
See more details and FAQ's here: https://lnkd.in/e82q63m2
#Simpleview #CityDNA #VivaCITY #VivaCITYChallenge #DMO #Futureproof #Development #webinar