City Destinations Alliance
The alliance of Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe
We are the knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity.
We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.
Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning.
The reference for Leisure, Meetings Industry and City Marketing in Europe.
Data Space for Tourism
Modul University, the European Travel Commission (ETC), City Destinations Alliance (CityDNA), and ForwardKeys have joined forces to set the foundation for the development of a secure and trusted Data Space for Tourism (DSFT). The project is funded by the EU and aims to enable all European tourism stakeholders to share and access relevant data when required.
CityDNA Benchmarking Report 2021-2022
The 18th edition is now available!
We are delighted to announce that the 18th edition of the CityDNA Benchmarking Report 2021-2022 has been released!
Gathering insights from 117 participating cities, our report illustrates the main trends in city tourism between 2017 and 2021, enabling individual city destinations to benchmark themselves in terms of volume and other parameters, especially key source markets.
We decided to develop the report with some other relevant and qualitative KPIs. This is why we have now included 2 new chapters in this edition:
✔️Chapter on Cities’ Reputation (sentiment data from TCI Research)
✔️Chapter on Estimation of Transport-related CO2 Emissions caused by City Tourism
We are very keen on nurturing sustainable and even more, regenerative approaches. Both indicators will help CityDNA members to better monitor the impact of their sustainability strategy and determine how the choice of destinations is influenced by tourism and non-tourism external factors: geopolitics, climate, health context, social environment…
Members know best…
The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Digital Destinations, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
By providing data, we can benchmark the performance of our destinations regarding the visitor economy, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique and essential source of information.
City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.