Welcoming Wegeneration is our long-term purpose and vision. It invites broad collective action.

DMOs have the unique opportunity to make a real difference, they can connect people, cities and cultures and contribute to the quality of life in European cities.

Now it is the time for inspired collective action and meaningful co-creation.

This new strategy sets the tone and direction for City Destinations Alliance until 2026.
We call it Welcoming Wegeneration.