Truly, Madly, Deeply … Frank Magee Frank Magee began his career with hotel management positions in Europe and Ireland. Then, he joined the Irish Tourist Board as an Investment and Hotel Adviser, before going on to direct projects such as the St Patrick’s Festival and Malahide Marina, as well as serving on many Irish organisations and professional bodies. However, he is best known for his 21 years at the helm of the Dublin Regional Tourism Authority – better known as Dublin Tourism. He   announced his retirement as CEO on 31st December 2010.