Shopping barometer
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Shopping barometer is based on a project initiated by the European Cities Marketing (ECM) Research & Statistics Knowledge Group designed to benchmark city tourism destinations in Europe by price level. The aim of the project is to shed light on the costs differential that exists across cities in Europe by collecting publicly available data for a specific set of items which are among those commonly consumed by visitors. The final goal of the project is not to rank destinations according to their costliness, but to gain a deeper insight into visitors’ perception of this aspect of their experience in a city.
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The prices collected within the Shopping Barometer reflect the final cost to the consumer of purchasing holiday-related services in different European cities. The prices relate to different sectors of the tourism industry, including prices for different categories of hotels, prices for food and drinks such as the price for a Big Mac meal at McDonalds or a 3 course business lunch in the restaurant of a 4-star hotel in the city centre, entrance prices of the main museums, public transportation ticket prices, sight-seeing hop-on hop-off bus ticket prices and the price of a taxi from the airport to the city centre.
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All the prices collected for this study:
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• reflect the final price (i.e. include VAT and any tourist taxes);
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• refer to the standard price for individual consumption (discounts for groups or special categories are not investigated at the moment);
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• are collected from businesses in the city centre;
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• are collected in the local currency (converted into Euros for comparison);
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• (if applicable) refer to a one-year period;
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• are collected at a specific time of the year.
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If you are interested and would like to know more about the project, please contact Dr. Irem Arsal at irem.arsal@modul.ac.at
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