New CityDNA Report Reveals Holistic Place Making and Marketing as the Key to Building Thriving and Inclusive Cities

Today, City Destinations Alliance (CityDNA) and TOPOSOPHY released a ground-breaking report on the role of Place Making and Marketing Organisations (PMMOs) in shaping the future of European cities. As we navigate an increasingly complex world, the report argues that PMMOs have a crucial role to play in helping cities transition towards holistic place making and marketing, with a focus on people rather than place.

The report outlines eight areas of action for PMMOs to address in order to support citizens and attract diverse groups of people who can bring value to the city. These include attracting people who create value, articulating constructive place narratives, activating places and spaces, supporting community engagement, enhancing citizens’ wellbeing, balancing the needs of residents and visitors, understanding how people really behave, and transitioning towards new forms of partnership.

With inspiring case studies from cities around the world, the report presents a high-level guide for Destination Marketing Organisations (DMOs) on how to move forward and leverage their most compelling qualities and assets to attract investment, growth, and new residents and visitors.

CityDNA President, Petra Stušek, commented on the report, saying, “We are committed to a regenerative, inclusive and responsible visitor economy that benefits people, place, planet, and prosperity. It is a great pleasure to present our community with this distinctive report on understanding the challenges and opportunities in the transition of urban areas towards holistic place making.”

TOPOSOPHY CEO, Manolis Psarros, added, “We hope that this guide can help lay the foundations for successful Place Making and Marketing Organisations to support their cities across Europe.”

Don’t miss the chance to read this thought-provoking report and learn how PMMOs can play a crucial role in shaping the future of European cities.


Register below for a 45-minute webinar on Tuesday 17th January, where TOPOSOPHY will present findings from the report, together with CityDNA representatives.




About City Destinations Alliance
We are a knowledge sharing network for cities and urban regions working to unfold the potential of the visitor economy. Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of professionals, our promise to each other is to always be curious and forward thinking, share our inspiration and never stop learning.

For more information and pictures, please contact:
Bénédicte Lack,, +33 380 56 02 03


For more than a decade, TOPOSOPHY has been a leading place making and marketing agency, with a global reputation for rigour, professionalism and forward thinking. Through a core team of 18 members of staff and a global network of 20+ Associates, TOPOSOPHY’s integrated services span across four main areas: research and intelligence; strategy and consulting, marketing and branding, and creative platforms and events. The company has worked with industry leaders and is committed to supporting its clients and partners to transform places sustainably, creating an environment where inhabitants and visitors can thrive.