Hotel performances in 2011 : what we can learn from the second edition of the ECM-MKG Hospitality « European Destination’s Observatory »? The year 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.6% growth in the RevPAR as a result of increased occupancy combined with growth in average daily rates. And yet, the dynamic that was seen until Spring 2011 slowed in the last quarter.