Garry White starting with ECM in St. Petersburg Garry White has been appointed as the new CEO of European Cities Marketing. He will take up office in March 2012 when Dr John Heeley will step down as the incumbent interim and part-time CEO. The ECM Spring Meeting in St. Petersburg (28th - 31st March 2012) will therefore be the first one that Garry will attend as the new and full-time CEO of the Association.