First free iPhone application for 33 cities in Europe
On Friday 11th June 2010, European Cities Marketing launched the first iPhone application to serve as a mobile tool for discovering 33 cities spread over 19 different European countries. The tool has been developed by the European City Card group in which 33 cities work together to develop city cards for visitors. After the launch of the website www.europeancitycards.com in 2008, the group came together once again to produce the innovative tool, the “City card app”.
“The City card application created by the ECM City Card project is a perfect example of how important it is for tourism to stay in line with the latest developments in modern technologies. City cards target active people who embrace technological innovations and if we wish to provide quality tourism services, we cannot only react to these influences but we must stay proactive,” says Dieter Hardt-Stremayr, ECM President and Managing Director of Graz Tourist Office.
Citycards
Download the press release here