CityDNA and TOPOSOPHY released a ground-breaking report on the role of Place Making and Marketing Organizations (PMMOs) in shaping the future of European cities. As we navigate an increasingly complex world, the report argues that PMMOs have a crucial role to play in helping cities transition towards holistic place making and marketing, with a focus on people rather than place.
The report outlines eight areas of action for PMMOs to address in order to support citizens and attract diverse groups of people who can bring value to the city. These include attracting people who create value, articulating constructive place narratives, activating places and spaces, supporting community engagement, enhancing citizens’ wellbeing, balancing the needs of residents and visitors, understanding how people really behave, and transitioning towards new forms of partnership.
With inspiring case studies from cities around the world, the report presents a high-level guide for Destination Marketing Organizations (DMOs) on how to move forward and leverage their most compelling qualities and assets to attract investment, growth, and new residents and visitors.