- This event has passed.
[Webinar] Marketing & Communication / Communicating effectively using AI / Introduction to Large Language Models (LLMs)
January 15 @ 12:00 pm - 1:00 pm CET
The CityDNA Marketing & Communication Knowledge Group is organising a set of cutting-edge online webinars designed for city destination experts. These 4 crafted sessions, moderated by Prof. Dr. Roman Egger from Modul University, will offer a deep dive into the world of Artificial Intelligence, focusing on its practical applications for Marketing and Communication purposes.
Webinar 1- Introduction to Large Language Models (LLMs) – January 15 (12:00 – 13:00 CET)
Begin your journey with an insightful hour-long session that introduces the world of LLMs. Grasp the basic concepts, explore the latest advancements, and understand how LLMs are reshaping the tourism landscape. This session will help you appreciate the capabilities of LLMs in transforming guest interactions, simplifying data analysis, and optimising operational efficiency. Learn how to leverage these tools to gain a competitive edge, offer personalised experiences to tourists, and make informed decisions based on data-driven insights.
These webinars are for CityDNA Members only. Registration link can be found on the CityDNA Intranet.