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IMEX Policy Forum 2024, Frankfurt

May 14 @ 3:15 pm - 7:00 pm CEST

“Good meetings” not “more meetings”

Why and how the business events industry should evolve from transactional to transformative thinking.

Executive Summary

Policy makers, event owners and organisers, suppliers, destination representatives and industry association leaders will gather at the 2024 IMEX Policy Forum to discuss some of the most existential issues facing our industry, our self-image, and our rationale for continuing relevance.
Unbridled growth that ignores negative externalities is no longer an acceptable position in the broader economy, over-tourism is a serious challenge worldwide, and tomorrow’s business advocacy agenda will be focused on sustainability, circularity, renewal, resilience, and reinvention.
Our sector can no longer claim that “all meetings are good” in such an environment, and we can be certain that such a position will be simply unacceptable to policy makers concerned with the future wellbeing of their citizens and the planet itself.
We invite national, regional and city policy makers and advisers to join this high level forum to discuss issues such as:

  • More interactions and outcomes, not more delegates
  • Lessons learnt from other sectors facing similar challenges
  • How to innovate with “good” in mind
  • How can developing destinations incorporate “good” as part of their initial meetings strategy
  • Moving from “audiences” to “participants”
  • Good for whom?
  • How do we identify “bad” meetings? And what do we do about them?
  • How can we embed outcome-and impact-centred design principles in all meetings?
  • What are meetings uniquely good for?
  • Redefining our industry’s social license to operate


For further information contact Natasha Richards: natasha.richards@imexexhibitions.com

For Highlights of the 2023 Forum please visit imex-frankfurt.com/policy-forum


May 14
3:15 pm - 7:00 pm CEST
Event Categories:


City Destinations Alliance

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