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Annual CEO Meeting 2024, Brussels

January 29 - January 30


The Annual Meeting of CEOs is a compact lunch-to-lunch event that will provide you with an opportunity for open, peer-group discussion of current prospects, issues and concerns relating to city tourism. Combining two highly relevant topics for DMO leaders, the forthcoming Meeting of CityDNA CEOs promises to be an inspiring and informative event, designed to help peers build their knowledge and support each other.

Spread over the afternoon of Monday 29th and the morning of Tuesday 30th January, two half-day workshops will each explore two key topics:


  • Topic 1: City Marketing and Destination Management: The EU and You
    Being at the epicentre of European decision making gives us the perfect opportunity to lift the lid on the European Union today and explore the aspects of EU policy that are likely to shape our work as city marketing and destination management leaders in the coming years. The European Union’s ‘Tourism Transition Pathway’ is being rolled out as we speak, laying the ground for significant funds being made available for the sustainable transition of tourism activity. With deep knowledge of their cities and a focus on sustainable ‘WeGeneration’ CityDNA DMO leaders have the opportunity to strengthen their role as local coordinators of this work, and in guiding local stakeholders who want to get involved.
    With ‘the EU and You’, we plan to go back to basics by collectively refreshing our knowledge about the aspects of EU policy that are relevant to our work, and set out what DMO leaders and their teams need to know now, in order to prepare for the future. Rest assured, we’ll make it fun and discuss it all in plain English!


  • Topic 2: In a turbulent world and a changing workplace, what does it take to be an effective DMO CEO today?
    Pressure on DMOs to respond to the changing environment around them only seems to increase; from political representatives, local businesses, residents and visitors. DMOs are having to change with the times, but what does this mean for the people who lead them? How do CEOs juggle demands on their time, while shaping up organisations that are fit for the future? Through a series of activities and interactive discussions, we deep dive into topics such as remote working, nurturing young talent, dealing with the media and team productivity. Together, we’ll picture a leadership approach where CEOs are not just figureheads but architects of transformative success and lead both inside and outside their organisation.


Curated and developed by TOPOSOPHY, each workshop will bring together expert speakers and while giving plenty of time to compare and contrast their experiences with peers from across Europe.

Join us in Brussels to share and discuss with other leaders what action looks like and what challenges we might be better off facing together.

We hope for your inspired input to make CityDNA an even stronger community sharing and to continue growing together.



  • Participants must be CEOs of member DMOs
  • Invitation is reserved to the CEO of the invited organisations and cannot be transferred.



This event is kindly sponsored by our Industry Partner


Flavie de Bueil


January 29
January 30
Event Category:


City Destinations Alliance
+33 380 56 02 04



Hotel Le Louise
Av. de la Toison d'Or 40
Brussels, Belgium
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