European cities to reinvent the role of DMOs with ‘Tomorrow Today’ conference

At the European Cities Marketing International Conference in Ljubljana, June 5-8, 2019, European DMOs will meet and focus on “Tomorrow Today” what’s coming next in their way! Industry thought leaders will challenge the attendees and ideas and insights will be shared. “Tomorrow Today” is the pledge of European Cities Marketing to all of Europe’s DMOs who navigate the ever-changing market conditions and demands of the visitor economy.

Speaking about the next ECM International Conference, Dieter Hardt-Stremayr, ECM President, said: “ECM invites the attendees (CVBs, Tourist Offices of Cities, Regions and Nations, City Marketing Organisations, DMOs, industry partners…) to listen and learn what’s coming their way, celebrating the new paradigm for DMOs in urban travel and tourism where complexity and rapid changes in technology, consumer behaviour and politics constitute the new normal, exploring and debating the latest market trends and the significant driving forces that will shape the future of destination management.”

Above all, ECM welcomes a tomorrow where a growing number of bednights might no longer be the guiding imperative for success. In Ljubljana, DMOs will learn from lead destinations, international experts and urban entrepreneurs who are successfully pursuing purpose and positive impact in urban travel and tourism.

Dieter Hardt-Stremayr, ECM President, continued: “David Bowie once said Tomorrow belongs to those who can hear it coming” Let’s take him on his word, listening to today’s entrepreneurs and emerging new destinations as they charge tomorrow’s urban travel without looking much at the patterns and players of yesterday.”

Keynote speaker Frank Cuypers, Travel Expert, Senior Consultant and Scholar will share the concept of Liquid Tourism as a new model for DMOs. DMOs can start by mixing technology, experience design, place-DNA, urban personality, passionography, scripted serendipity, privacy by design and citizen engagement!

Participants will get the latest from ECM Member cities/countries such as Aarhus, Benidorm, Copenhagen, Germany, Helsinki, Ljubljana, Lyon and Mechelen but also from companies like Adventure Junky, Airfinity, COTRI, Dragon Trail Interactive, DTTT, FairBnB, Inspirators Factory, Miles Partnership, Welcome City Lab, as well as ECM Partners: ADARA, ForwardKeys, GDS-Index, MODUL University and TOPOSOPHY.

The conference will be co-moderated by Yvonne Coulin, ECM Board Member and CEO of Nuremberg Convention & Tourist Office and Peter Rømer Hansen, Founder and CEO of Rømer Agency. 

More information and complete programme can be found on:




*European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of members from more than 110 major cities in 39 countries.

For more information and pictures, please contact:
Flavie Baudot,, +33 380 56 02 00