European Cities Marketing, the association for Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe and Simpleview, the worldwide leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for DMMOs, has just signed a 2-year industry partnership agreement.
Partnering with Simpleview strengthens ECM’s need and constant wish to provide its members with more education and feedback from key industry players on opportunities to be more productive with effective solutions, focusing on key issues like the importance of building visitor-centric websites, making the case for content strategy, or the shift to data driven marketing.
About this new partnership, Petra Stušek, ECM President, says “It is important that ECM continues to develop industry partnerships that will help our members in their daily work life. Simpleview is a worldwide leader in its field and I am pretty certain that many ECM members will be interested in Simpleview’s products and services that help make them savvier and more efficient at their job.”
Partnering with European Cities Marketing reinforces Simpleview’s desire to tap into and integrate best practices from a very diverse family of DMMOs across Europe. The partnership not only expounds on an already meaningful relationship with ECM, but also strengthens Simpleview’s footprint at must-attend industry events. It also fortifies the collaboration between the two entities on ECM Event Impact Calculator. Simpleview has long championed the Calculator powered by Destinations International, a tool that’s integrated within Simpleview’s Destination Management System (DMS).
As an Industry Partner Simpleview can further elevate its support and thought leadership for clients in the region. This elevation accelerated greatly with the company’s acquisition last fall of Tourism Media and its 250 European clients. With the exponential rise of its European client base came significant operational support for new and existing clients in the region, which will help deliver an even higher level of service to them. Strategic partnerships – such as this one with ECM – will round out its passion and effort to serve the industry and exceed client expectations globally.
“As our European customer base has grown, we’ve given much greater thought to how to best serve our clients on a global scale,” says Ryan George, CEO at Simpleview. “Our strategic partnership with European Cities Marketing is an ideal environment for us to deliver an unparalleled range of experience and best practices within the tourism industry.”
European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of members from more than 115 major cities in 39 countries.
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