European Cities Marketing (ECM) consolidates its partnership with ForwardKeys through providing real-time flight capacity information

European Cities Marketing, the association for Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe and ForwardKeys, the reference for global tourism and travel trends and intelligence, has just consolidated its 5-year-old partnership with an exclusive offer to ECM members.

“ForwardKeys is delighted to be in partnership with ECM as well as supporting ECM members with contributions in the continuation and expansion of the barometer quarterly report [ed. ECM-ForwardKeys Air Travellers’ Traffic Barometer: that analyses Europe as a destination regarding travel behaviour]. Together with ECM we have sought innovative ways to continue developing and strengthening our relationship. These easy-to-use products provide an independent source of data, giving increased autonomy from biased sources, as well as objective insights. This helps destinations understand how well connected they are to various source markets, or whether there are enough airline seats to accommodate a major event.” said Olivier Jager, CEO of ForwardKeys.

With European Cities Marketing in mind, ForwardKeys has developed a compelling exclusive offer to serve ECM members. This offer presents two products designed to assist European cities with their marketing campaigns, route development and understanding of potential visitors to their destination. This is done with real-time, accurate flight capacity information, which suits the needs and budget of their destination.

About this new step in the ECM-ForwardKeys partnership, Petra Stušek, ECM President, says: “It is important that ECM continues to develop and make its knowledge partnerships evolve. Thanks to ForwardKeys, we are able to offer our members a way to go further in the analyses of the aviation market with Routes Report and Air Capacity Database. This initiative is a great opportunity to support ECM´s mission, which is to empower members to inspire, co-develop and promote a sustainable visitor economy for the city.”


Routes report Air capacity database
This report provides air capacity data with scheduled flights to and from a European destination, delivered twice a year with details of seasonal changes (high season and low season). The report is delivered in an excel format. Access to a powerful database with real time data of available seats, flight scheduled (past and future) both inbound and outbound, with airport details from and to all the European destinations (unlimited) with direct flights to and from the chosen destination.


The service provides an accurate, real-time global vision of available seat capacity to destinations and competing destinations (platform service) which is an excellent proxy to measure the flows and visitors to destinations. It allows destinations to better anticipate demand generated by legacy carriers as well as low cost airlines.

It is a complete tool that provides a very comprehensive and exhaustive source of capacity information, containing almost all commercial direct flights in the entire world.




European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of members from more than 115 major cities in 39 countries.

For more information and pictures, please contact:
Flavie Baudot,, +33 380 56 02 00


ForwardKeys helps its clients measure and improve the effectiveness of their marketing & operations; anticipate the impact of events; and capitalise on future trends. Its data scientists do so by analysing an unparalleled amount of air travel information to produce valuable insights into the profile, behaviour and impact of past, present and future travellers. Sources include airline capacity plus over 17m booking transactions and 7m flight searches per day. Customers are brands, retailers, duty-free specialists, financial institutions, media agencies and travel marketeers worldwide.

For further information, please contact:
Sophie Luis, on +44 (0) 20 7112 8556
or David Tarsh, on +44 (0) 20 7602 5262
or visit