European Cities Marketing CEO: Dr John Heeley Dr Heeley took up office in August 2010. His task is to initiate implementation of ECM’s three year strategy 2011-2013 approved by the General Assembly in Las Palmas last June. At the same time, he will seek to ensure ECM consolidates its unique position as a pan-European network within which city tourist offices and convention bureaux can benchmark themselves and exchange best practice and other information.