European Cities Marketing Benchmarking Report 2010: Figures from 101 European Cities
European Cities Marketing (ECM), the leading network of city tourism organisations in Europe, launched the sixth edition of the European Cities Marketing Benchmarking Report on Friday 11th June, during its Annual Conference in Las Palmas. The report includes the latest figures about the performance of European Cities in 2009 and illustrates the main trends in city tourism between 2004 and 2009 from 101 European cities. In addition, the Report includes an estimation of prospects for 2010 based on an expert pool of 89 managers of ECM-member cities.
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Total bednights 2009 in mn.
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08-09
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1.
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London
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45.0
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-6.0%
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2.
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Paris
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33.9
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-3.4%
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3.
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Berlin
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18.9
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6.3%
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4.
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Rome
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18.6
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-2.6%
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5.
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Madrid
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13.7
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-1.6%
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6.
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Barcelona
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12.8
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2.7%
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7.
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Prague
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11.2
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-7.7%
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8.
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Vienna
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10.5
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-4.2%
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9.
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Munich
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9.9
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0.6%
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10.
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Amsterdam
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8.6
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3.0%
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The report indicates that city tourism in Europe was strongly hit by the economic crisis in 2008 and the first half of 2009, but it then recovered faster than the overall tourism industry in Europe. Despite this economically difficult period for tourism in Europe, many German cities surprised experts with a relatively strong increase in their overall numbers of international and domestic bednights in 2009. In particular, Berlin made remarkable gains in market share compared to other city tourism destinations in Europe.
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