• INTRANET
City-Destinations-Alliance-White-Logo-2022City-Destinations-Alliance-White-Logo-2022City-Destinations-Alliance-White-Logo-2022City-Destinations-Alliance-White-Logo-2022
  • #CityDNA
    • About Us
    • Our Members
    • Meet the People
    • Our Strategy: Welcoming Wegeneration
    • Membership Criteria
    • Join Us
  • Events
    • #CityDNA Events
    • Events in partnership
  • Knowledge Groups
  • Research
  • Initiatives
    • Advisory Council
    • AI Opener for Destinations
    • City Cards Project
    • DEPLOYTOUR
    • Glasgow Declaration
    • Regenerative Tourism
    • Trend Talks
    • VivaCITY
  • News
  • Partners
  • #CityDNA
    • About Us
    • Our Members
    • Meet the People
    • Our Strategy: Welcoming Wegeneration
    • Membership Criteria
    • Join Us
  • Events
    • #CityDNA Events
    • Events in partnership
  • Knowledge Groups
  • Research
  • Initiatives
    • Advisory Council
    • AI Opener for Destinations
    • City Cards Project
    • DEPLOYTOUR
    • Glasgow Declaration
    • Regenerative Tourism
    • Trend Talks
    • VivaCITY
  • News
  • Partners
✕
  • Home
  • News
  • General Newsletter
  • European Cities Marketing Autumn Meeting 5-8 November 2008

European Cities Marketing Autumn Meeting 5-8 November 2008

European Cities Marketing Autumn Meeting 5-8 November 2008 Don’t forget to book for the above!  Nottingham is home to Robin Hood, Lord Byron, DH Lawrence, the world’s oldest football league club, and much else besides. The city is proud to be hosting ECM’s 2008 Autumn meeting where you will be afforded an opportunity to meet the Sherriff of Nottingham and to explore all of this heritage - including Nottingham Castle, the world’s oldest pub, Sherwood Forest and the award winning Nottingham tourism centre.

 

\n

Don’t forget to book for the above!

\n

Nottingham is home to Robin Hood, Lord Byron, DH Lawrence, the world’s oldest football league club, and much else besides. The city is proud to be hosting ECM’s 2008 Autumn meeting where you will be afforded an opportunity to meet the Sherriff of Nottingham and to explore all of this heritage – including Nottingham Castle, the world’s oldest pub, Sherwood Forest and the award winning Nottingham tourism centre.

\n

Not to mention the workshops, knowledge groups, and seminar 

\n

The seminar topic for this meeting lies at the heart of every city marketing professional – the quality of the visitor experience. Entitled “The visitor journey in European cities – striking a balance between brand promise and the reality of the visitor experience”, the seminar brings together a distinguished set of speakers including celebrated travel journalist Alison Rice, leading academic Professor John Lennon (author of “dark Tourism”), top quality consultant Mandy Lane, and city brand guru Jeremy Hildreth.

\n

Mandy is Director of Live Tourism will set out her concept of the Visitor Journey – a 360° model of tourism delivery. The Visitor Journey is a holistic approach to developing tourism strategies centred upon the visitor. It follows the visitor through a sequence of events and emotions – from the initial planning stages, to leaving the home environment, through to the return home and recollection stages:

\n

\n

Finally, your city brand will be put to the test by Jeremy Hildreth, Head of Place Marketing at Saffron Consulting.  Saffron is a blue chip branding consultancy with offices in London, Madrid, Mumbai, and New York. Saffron’s Chairman, Wally Olins, needs no introduction!

\n

Saffron have just initiated a real time tourism barometer which through customer perception compares the visitor experience against the brand promise in 72 European cities. Jeremy will reveal all!

\n

If you haven’t yet registered, then book now for this exciting event, you can do so by using the online booking system at: https://reg.istrations.com/delegate/events/NCBECMNOV2008.

\n

If you have any questions or need any further help, please contact the Service Centre.

\n

logo

CityDNA Head Office
29D rue de Talant | 21000 Dijon | France
Tel: +33 380 56 02 04
headoffice@citydna.eu

  • INTRANET
Press releases
  • From First Steps to Future Leaders: The CityDNA Summer School Heads to Luxembourg for its 39th Edition
    June 23, 2025
  • Bridging City Promotion & Incentive Travel: City Destinations Alliance & SITE Announce Strategic Partnership
    May 20, 2025
  • Beyond Boundaries: The CityDNA International Conference 2025 in Budapest Inspires a Bold Rethink of the Visitor Economy and Business Transformation
    April 18, 2025
Press room
Privacy & cookie policy
Intranet
© 2022 City Destinations Alliance. All Rights Reserved.
  • INTRANET