ETOA & ECM launch City Fair
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The European Tour Operators Association (ETOA) and European Cities Marketing (ECM) are joining forces with the launch of City Fair on 20th June 2011 in London.
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Over 100 participants have already registered for this new workshop. Putting tour operators and cities face to face, this event follows the tried and trusted formula in which cities take tables and meet operators in pre-arranged appointments.
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City Fair is a one day event combining ETOA’s proven track record in running highly-targeted workshops and ECM’s expertise in city marketing. ETOA’s tour operator members possess a combined buying power of over €5 billion, while ECM has a membership of more than 100 leading tourist and convention cities.
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This is a unique opportunity for European city tourist boards and their suppliers to meet, network and do business with tour operators and city product developers from all over the world.
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According to Dieter Hardt-Stremayr, ECM President, “City Fair is a great opportunity for cities to gain a deep and intense understanding of how the market works”.
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Tom Jenkins, ETOA’s Executive Director, adds that “Cities are the cornerstone of European tourism. They are what people travel to see from all over the world. This is why ECM is one of the most important and dynamic marketing organisations in Europe. They represent what clients want to see. As the market is fluid, operators are constantly looking for ways to develop existing destinations and find new product. In one day all the most important people will gather under one roof.”
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Who attends City Fair?
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City tourist boards, hotels, attractions and other suppliers…
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…participate as exhibitors to gain competitive advantage for their destination, and to come face to face with operators whose business represents both high volume and niche sectors across the major European and long-haul markets.
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Tour operators…
….come as buyers to consolidate and develop their existing programmes, to keep abreast of the latest developments in European cities and to source new product for their city tours.
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For further information about the event and registrations please click here or visit http://www.cityfair.travel/
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