Istanbul provides the perfect setting for the 27th edition of ECM Summer School. The City that bridges East and West has always thrived on ideas and new knowledge and this year it will continue to inspire at least 50 new students who are privileged to attend the school in August 24-28th 2013.
The ECM Summer School has consistently been the bridge to a successful career in the meetings industry.
It has graduated 1,500 students – many of whom have gone on to become future leaders. Despite new technology and hybrid meetings, the winning formula has remained the same : a unique opportunity for young professionals, just entering the meetings industry, to spend three days with some of the biggest names in our business in an “old-fashioned” school. The faculty is not made up of academics but seasoned practitioners with a “tell it as it is” angle based on many years hands-on experience. The faculty are all members/partners of ECM and give their time on a voluntary basis – a way of giving back to the meetings industry : Andrea Bauer (Vereint), Rémy Cregut (Montreux Music & Convention Centre), Nalan Emre (IMEX), Luca Favetta (SAP Marketing), Elisabeth Hansa (Austria Center Vienna), Cécile Koch (MIM Magazine), Cain Leathem (GB Fitness), Christian Mutschlechner (Vienna Convention Bureau), Michel Neijmann (IAPCO), Miguel Neves (IMEX), Olivier Ponti (Amsterdam Marketing), Denis Speet (ICCA), Anne Wallin Rodven (Oslo Convention Bureau), Tina Walspurger, (USI), led by the course leader Pier Paolo Mariotti, CMP CMM.
Pier Paolo explains “there is an interesting book ‘the wisdom of crowds’ that argues that the knowledge of the individual will always to inferior to the collective knowledge of the group. The ‘many’ are smarter than the ‘few’. And, I think, this is at the very heart of the Summer school learning process – it is all about the wisdom that is gained from time invested interacting and listening to the collective experiences of some of the most dynamic people in the industry and also picking up new ideas, tips and fresh perspectives from the students too, on anything from politics to the internet…..”
The Summer School has now qualified for CMP certification and every student getting a Summer School diploma earns 7.5 points for their over-all CMP certification.
ECM will organize a press conference introducing the 27th Summer School among other new topics on May 22 at 10.00 at IMEX in Frankfurt, room Symmetrie 3, Hall 8.
Further information on the ECM Summer School ?
European Cities Marketing improves the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of 110 members from more than 100 major cities in 32 countries.
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