On 2nd December, the very first day of EIBTM in Barcelona, ECM invited ten journalists to join some of the ECM members for lunch. The aim was simple: no revolutionary announcement, just friendly discussion accompanied by a tasty meal and excellent wine. The guests, the pleasant surroundings of the restaurant Ganja Elena and the unbeatable menu created a very enjoyable atmosphere where everybody felt free to talk about their current activities and future projects. “These occasions allow us to maintain the relationship between ECM and the press on a personal, friendly level. In these moments it is not just ECM and the press but ECM members and journalists. And this is not only very important but also very pleasant in any business area” comments Olivier Lépine, ECM Vice President and General Manager of Biarritz Tourisme.