Direct link on TourMIS makes gaining strategic advantage easy

Direct link on TourMIS makes gaining strategic advantage easy Accessing citytourismbenchmark.com is now even easier through the new direct link to the website on TourMIS.

Accessing citytourismbenchmark.com is now even easier through the new direct link to the website on TourMIS.  This bridge between citytourismbenchmark.com and the database which fuels it streamlines the data input and output process. Once logged in to TourMIS, ECM members can now access the wealth of information available on citytourismbenchmark.com from the link at the top of the homepage.

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Entering data into TourMIS results in output greater than the sum of its parts on citiytourismbenchmark.com.  The tools on citytourismbenchmark.com are designed to process the data entered into TourMIS and produce meaningful figures, charts, and forecasts.  This helps European cities understand their relative market positions and ultimately improve performance.  Economic and tourism demand indicators on the website facilitate market scanning and inform strategic planning and decision making processes.  These types of benchmarking tools are used by successful organisations across industries to gain strategic advantage.  With the new connection between TourMIS and citytourismbenchmark.com, ECM members can easily gain strategic advantage from readily available data, absolutely free.

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