COMMUNITY HEROES SERIES #7 – Meet Pablo Ortega Novillo!


The secret of any strong community?… people! Our ECM community is powered by members and partners working to not only stand stronger together, but also run faster and smarter alongside each other. As part of our series Power of Community, we put focus on our members – our community heroes, who contribute their valuable time, experiences and resources to power the community and through that provide value and inspiration to us all.

We celebrate our community heroes by zooming in on one of the core building blocks of our community – the ECM Knowledge Groups. It is through Knowledge Groups that we build collective insights, share experiences and inspire new ideas and solutions.

The Tourist Information Centres (TIC) Knowledge Group is one of the key communities of our ECM network. This dynamic and highly motivated group of 8 people from across Europe is led by Pablo Ortega Novillo from the Catalonia Tourism Board.

In this video, you will meet Pablo and learn what the group is working on at the moment and the ambitions shared within the group for the coming year and beyond. You will also hear some highlights from the flagship annual TIC Expert Meeting that took place end of October in Girona, making it the first in-person ECM event since the pandemic!