Collecting and improving MICE Statistics – Vienna

European Cities Marketing

What we collect:

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  • National and international congresses
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  • Corporate events
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Type of data:

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  • Exact duration of event
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  • Number of delegates
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  • Country of origin
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  • Total number of roomnights
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How we collect data:

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  • Organisers: It’s possible for organisers to register the events on our website. For those that are not being registered, we contact the organisers and send them the link to our registration website.
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  • Partners in Vienna: We send e-mails to hotels and PCOs on a monthly/quarterly basis and ask them to fill in their data in preformatted tables (name of event, exact dates, number of participants, country of origin, total number of roomnights). It’s often necessary to send reminders.
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  • Research, research, research: in the ICCA and UIA database, internet, newspapers, websites of congress centres and universities
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  • Participant Poll every 5 years (interviews with organisers and approx. 4000 delegates) to gauge the economic impact of the meetings industry segment and for the economic evaluation of our statistics.
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Every month the data delivered by the partners needs to be checked and adjusted (e.g. to remove weddings etc.).

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At the end of every year the reported data from the agencies and hotels has to be rechecked and aligned in order to make sure that there are no double entries of the same event under a different name.

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Altogether we invest approx. 20 hours per month in research and another 3 weeks for the final adjustment at the end of every year.

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Katrin Heintschel
Tourism Research, Vienna Tourist Board

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