Collecting and improving MICE statistics – Paris

Collecting and improving MICE statistics – Paris Best practice example of Paris

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What we collect:

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  • International and national congresses only, taking place in Paris and the wider region
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Type of data:

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  • Domain of the congress (we use the ICCA categories)
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  • Start date
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  • End date
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  • Number of participants
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  • Number of nationalities
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  • Percentage of foreign congress delegates
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  • Fréquency of the congress
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  • Venue of the previous editions of the congress
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  • Venue of the future editions of the congress
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  • Website of the congress
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  • Place of the congress
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How we collect data

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  • It’s been 6 years now that we collect data on congresses in Paris. Therefore, we identified all the 200 places in Paris and its region were congresses can take place. We also identified all the players concerned through the activity of our convention bureau.
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  • We send a data collection sheet to all our contacts once a year. The response rate on average is 15 %.
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  • In the meantime, other researches are carried out: mainly on the internet, in newspapers and magazines. That is the most time consuming task.
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  • When information is missing we contact the PCO, the venue or the association.
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  • We then browse through all the 900 congresses in order to remove meetings that are not considered as congresses and obtain a clean database.
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  • The information that could interest ICCA and UAI is sent to them.
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  • An analysis of the data is carried out and the report is sent to all the players, who can react and ask for more details.
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  • Two years ago a participant poll enabled us to estimate the economic importance of congresses in the region. This poll should be actualised next year.
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A full time employee for 6 months is needed in order to carry out all these tasks.

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Thomas DESCHAMPS
Statistical Research Manager, Paris Convention and Visitors Bureau

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