City Tourism in Europe – January-August 2012

European Cities Marketing Website Benchmarking Modern day tourism organisations use standardised tools such as Google Analytics to collect and report website statistics. Yet are the standardised KPIs provided by these tools really able to add value? Where do they come from, how are they collected and why are they important?

City Tourism in Europe (January-August 2012).
More data on www.tourmis.info

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