Annual Conference in Las Palmas: New Strategy for ECM, Benchmarking Report and iPhone application.
The latest ECM Annual Conference, held in Las Palmas de Gran Canaria from 9th to 12th June 2010, was a fruitful one. 122 delegates took the opportunity to attend the seminar “Social Media – a hot topic but does it really deliver visitors and revenue for city tourist organisations and convention bureaux?”
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In addition, three important events took place during the meeting: the General Assembly, the official launch of the European Cities Benchmarking Report and the launch of the City Cards iPhone application.
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ECM General Assembly
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ECM General Assembly unanimously approved the strategy for the next three years. In order to clarify and strengthen the role of the Association, the strategy simplifies governance and sets out a three year framework of strategic aims and key performance indicators. The achievement of this strategy will enhance the delivery of membership services, boost the number of members and enable the Association to reinforce its position as the leading pan-European forum for the exchange of information and best practice.
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Charlotte Ullberg (Uppsala) was appointed as Treasurer. Stefan Diender (Amsterdam) and Olivier Lépine (Biarritz), continue their mandates as Vice-Presidents of the Tourism and Conventions Forums respectively, under the presidency of Dieter Hardt-Stremayr (Graz). Five Board members were also elected during the Las Palmas meeting: Annick Bogaert (Antwerp), Airy Garrigosa (Barcelona), Tuulikki Becker (Helsinki), Vedran Matosic (Split) and Gillian Cruddas (York).\n
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First free iPhone application for 33 cities in Europe
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On Friday 11th June 2010, European Cities Marketing launched the first iPhone application designed to serve as a mobile tool for discovering 33 cities spread over 19 different European countries. The tool was developed by the European City Card group in which 33 cities work together to develop city cards for visitors. After the launch of the new website www.europeancitycards.com in 2008, the group came together again to produce the innovative tool, the “City card app”.
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European Cities Marketing Benchmarking Report 2010:
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Figures from 101 European Cities
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The 6th edition of the European Cities Marketing Benchmarking Report was officially launched on Friday 11th June, during ECM Annual Conference in Las Palmas. The report includes the latest figures about the performance of European cities in 2009 and illustrates the main trends in city tourism between 2004 and 2009 from 101 European cities. In addition, the report includes an estimation of prospects for 2010 based on an expert pool of 89 managers of ECM-member cities. 2010 is the first year that ECM will be providing the report free of charge to its members. You can download the PDF version of ECM Benchmarking Report from the homepage of ECM Intranet: www.europeancitiesmarketing.net
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The ECM Benchmarking Report can be purchased for the price of € 990.00 or of € 590.00 for ECM partners and ETC members.
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