8th TourMIS Users’ Workshop

European Cities Marketing Website Benchmarking Modern day tourism organisations use standardised tools such as Google Analytics to collect and report website statistics. Yet are the standardised KPIs provided by these tools really able to add value? Where do they come from, how are they collected and why are they important?

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We are pleased to announce the 8th annual TourMIS Users’ Workshop & International Seminar on Key Performance Indicators for Destination Marketing, which will take place on 13th-14th September 2012 at MODUL University Vienna. The seminar is jointly organised by the European Travel Commission, World Tourism Organization, European Cities Marketing & MODUL University Vienna

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The 8th TourMIS Workshop (day 1) offers training on how to use TourMIS (www.tourmis.info), the marketing information-system for tourism managers, and provides participants with information on relevant methodologies for analysing tourism. The workshop mainly addresses analysts and marketers from tourism organisations.

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The International Seminar on Key Performance Indicators for Destination Marketing (day 2) will be organised by the European Travel Commission and World Tourism Organization. Besides the official release of the latest ETC-UNWTO Handbook on Performance Indicators for NTO Marketing Activity, there will be a number of presentations in relation to this hot topic.

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Visiting www.modul.ac.at/tourmis will enable you to keep up to date with event-related news. Conference registration will open in mid June. We recommend making use of the early bird sign-up (before 1st July) to save on your hotel rate and secure your spot at the seminar. Participation in the seminar is free; however, travel, accommodation and evening meals will need to be covered by each participant.

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We sincerely thank the Austrian National Tourist Office (ANTO) and the Vienna Tourist Board for sponsoring the event. We look forward to welcoming you in Vienna!

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