10th European City Tourism Monitor: the sun will shine on european cities’ tourism this summer

According to the results of the 10th European City Tourism Monitor, city tourism professionals participating in the survey expect bednights in the 3rd quarter of 2011 to grow, compared to the same period in 2010.

‘Positive expectations’ outnumber ‘negative expectations’ by 77 percentage points (71 in the last survey). International markets clearly seem to be more promising than domestic markets. The leisure segment seems to account for much of this optimism, but confidence in the business segments is also expressed. In terms of international source markets, experts continue to be most confident about growth in the German market, and the prospects for the French market rose substantially.

Every region in Europe is confident of a good summer, and no one is expecting a decrease in bednights.

Expectations for changes in hotel rates vary between growth and maintenance, depending on the regions of Europe.

The confidence for total bednights to grow in 2011 has risen substantially in this survey, especially when considering growth rates above 5%.