10th European City Tourism Monitor: the sun will shine on european cities’ tourism this summer

10th European City Tourism Monitor: the sun will shine on european cities’ tourism this summer According  to  the  results  of  the  10th European City Tourism Monitor,  city  tourism professionals participating  in  the survey expect bednights  in  the 3rd quarter of 2011  to  grow,  compared  to  the  same  period  in  2010.

According  to  the  results  of  the  10th European City Tourism Monitor,  city  tourism professionals participating  in  the survey expect bednights  in  the 3rd quarter of 2011  to  grow,  compared  to  the  same  period  in  2010.

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‘Positive expectations’ outnumber ‘negative expectations’ by 77 percentage points (71 in the last survey).  International markets clearly seem to be more promising than domestic markets. The leisure segment seems to account for much of this optimism, but confidence in the business segments is also expressed.  In terms of international source markets, experts continue to be most confident about growth in the German market, and the prospects for the French market rose substantially.

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Every region in Europe is confident of a good summer, and no one is expecting a decrease in bednights.

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Expectations for changes in hotel rates vary between growth and maintenance, depending on the regions of Europe.

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The confidence for total bednights to grow in 2011 has risen substantially in this survey, especially when considering growth rates above 5%.

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