WE*GENERATE Podcast #4 – Tordis Biskopstø, Visit Tórshavn
How can DMOs help preserve a destination?
What’s the role of the DMO in developing tourism in a way that leaves a destination better than it was? How can the needs of visitors and locals be balanced, and are they equally important? How can DMOs proactively collaborate with the cruise industry to address the complex challenges it presents? In this first part to the sequence WE*GENERATE: THE BEST WE CAN we speak to Tordis Biskopstø, Managing Director of Visit Tórshavn about the Faroese capital’s determination for tourism to leave a place in a better condition than it was found.
Takeaways
- Volunteer initiatives like “Closed for Maintenance” are key in providing experiences that connect visitors to the local environment and culture. Despite attracting thousands of applicants, with only 100 selected, this initiative is committed to attracting visitors which contribute positively to the community.
- Signage and co-creating authentic experiences are strategies used by Visit Tórshavn to attract visitors that contribute to the destination.
- DMOs play a key role in influencing the cruise industry and need to engage in discussions with community and the port.
The WE*GENERATE podcast series interviews destinations across Europe to find out what it really means to generate together, regenerative tourism futures. WE*GENERATE invites you into candid conversations to learn about the pursuits of really dedicated people: from CityDNA members and urbanists to community leaders, creatives from arts and culture, and volunteers. Collective action and collaboration are essential in addressing the complex challenges of our time, and Welcoming Wegeneration* is a manifest of collective responsibility.
If you have any comments of questions about the podcast, please contact host Sarah Frosh.
*Read more here about the Welcoming Wegeneration strategy