7th TourMIS Users’ Workshop & International Seminar on New Media Analysis and Strategies for Tourism Marketing Organizations

Forecasting annual European travel market from early data provided by ECM members Research shows that annual European tourist bednights can be accurately predicted by using monthly data. A recent study performed by ECM’s academic advisers, Prof. Karl Wöber and Dr. Irem Arsal (MODUL University Vienna), shows that monthly data is a good indicator for forecasting annual tourist bednights. In addition, annual forecasts are more accurate for the near rather than the distant future.

Organised by the European Travel Commission, European Cities Marketing & MODUL University Vienna

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MODUL University Vienna will host two international events on September 15-16, 2011. Both events are directed toward managers, academics as well as consultants and governmental representatives dealing with or specialising in tourism. Participants are invited either to register for both days, or to participate in just one event.

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The 7th TourMIS Workshop (day 1) offers training on how to use TourMIS (www.tourmis.info), the marketing information-system for tourism managers, and provides participants with information on relevant methodologies to analyse tourism demand. The workshop mainly addresses analysts and marketers from tourism organisations.

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The International Seminar on New Media Analysis and Strategies for Tourism
Marketing Organisations (day 2) provides an overview of the latest new media and online marketing research approaches. The focus of the seminar lies on analysing destination representation (image) on the internet, social media monitoring approaches, social network analysis, and the analysis of online user behavior tracked via the most up-to-date technologies.  techniques introduced are enriched by advanced visualisation methods, providing valuable information for tourism marketing organizations.

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For more information on both events please go to www.modul.ac.at/tourmis or contact Ms. Bozana Zekan at bozana.zekan@modul.ac.at

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