June 12, 2020

The Future of the Experience Economy

LONG THINKER PANEL By B. Joseph Pine II,  co-founder of Strategic Horizons LLP and co-author of The Experience Economy: Competing for Customer Time, Attention, and Money […]
May 22, 2020

Data Informed Marketing Strategies for Recovery

#ANEWTOMORROW BLOG by Cara Frank, Chief of Staff / VP of Marketing, Simpleview Through close monitoring of customer sentiment, destinations can plan and target their marketing […]
May 22, 2020

Travel influencers can play a critical role in the recovery. We just need to think differently about them

LONG THINKER PANEL By Kash Bhattacharya, Editor of the blog BudgetTraveller.org and founder of AdoptaHostel.com Starved of travel during the pandemic, we’re all consuming more travel […]
May 19, 2020

The next virus victim could be tourism innovation

LONG THINKER PANEL By Laurent Queige, Director of Welcome CityLab Travel and tourism are the most impacted sectors of the Covid-19 pandemic. Its situation in Europe […]
May 14, 2020

Rethink Redesign Regenerate

LONG THINKER PANEL By Guy Bigwood, Managing Director of Global Destination Sustainability Index and GuBi Consulting As the first tiny and optimistic shoots of a tourism […]
May 14, 2020

Don’t Cancel, Don’t Postpone: Sustainability needs to be the basis of rebuilding tourism now

LONG THINKER PANEL By Jeremy Smith, writer and consultant, and co-founder of Tourism Declares a Climate Emergency   One of the pandemic’s recurring social media memes […]
May 14, 2020

Tourism will rebound. So will the well-known problems…

LONG THINKER PANEL By Jeremy Sampson, CEO of the Travel Foundation When overtourism was still a hot topic for debate, I’d often think about the fable […]
May 6, 2020

A NEW TOMORROW FOR CHINESE TOURISM IS COMING

A CONVERSATION WITH…   As part of the A New Tomorrow series of European Cities Marketing, Signe Jungersted of Group NAO interviewed Roy Graff, Managing Director […]
April 29, 2020

Destinations, QUO VADIS?

#ANEWTOMORROW BLOG By Sara Pastor, Managing Director of Destinations, Adara Before Corona, destinations were struggling to shift their roles from promotion to management to ensure better, […]