Digital Destinations

The Reason Why | Purpose

The Digital Destinations Knowledge Group’s purpose is to connect people and destinations through digital communication and to support the discovery, confrontations and use of new technologies for an increasingly aware and sustainable tourism.

Goals & Guiding Principles

• Create a knowledge hub about digital strategy and all electronic communication channels
• Provide expertise to help DMOs adopt and embrace a digital way of thinking
• Inspire successful business transformation and new initiatives based on digital and innovation
• Gather and share insights on the digital tourism landscape across Europe

What we do | Action Plan

• Share best practices on digital communication
• Content creation for digital hub on City Destinations Alliance Intranet
• Search for new lecturers for CityDNA conferences and chats
• Organisation of webinars about digital topics
• Benchmarking: Digital KPIs Survey (in collaboration with Research & Insights Knowledge Group)
• Collaboration with -digital first- CityDNA partners