Insight, research, analysis and benchmarking form a critical part of the capability and the potential of the association. By providing data, cities can benchmark themselves in terms of their performance in the Meetings Industry, their finance and sponsorship structures and their bednights and spend amongst other things. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique and essential source of information and it will prioritise this activity within budget constraints.
SUPPORT THE INDUSTRY AND EDUCATION
City Destinations Alliance provides a variety of valuable platforms and forums for its members with topics and subjects matched to our understanding and improvement of European competitiveness.