“Power of Community” – Webinar: How User-generated content can help bolster your destination’s sustainability strategy?

On Wednesday May 18 at 3 PM (CET), we will host a webinar as part of the “Power of Community” communication series.

Sustainability is the word on everyone’s lips and, as the saying goes, an image speaks a thousand words. User-generated content (UGC) is an important addition to your travel marketer tool belt if you want to showcase authentic experiences in your destination. But did you know that it can also be used to influence how your visitors travel?

Join CrowdRiff for this unmissable webinar on how you can use visuals to affect sustainable travel initiatives while still exciting your audience.

We’ll cover:
– What is UGC & why does it matters for sustainability marketing?
– Ideas for using UGC to support sustainability initiatives
– Examples of destinations using UGC for sustainable tourism

Panellists will be:
– Zoë Weldon, Community Growth Lead at CrowdRiff
– Manuel Ferrís Gallego, Head of Valencia Convention Bureau
– Jasper Broekhuis, Social Media Marketing Manager at Netherlands Board of Tourism & Conventions

Please note that this webinar is available to CityDNA members only and the recording will be available on the CityDNA Intranet afterwards.