21st TourMIS Users’ Workshop & International Seminar 2026, Vienna
September 10 - September 11
#TourMIS2026
City Destinations Alliance, the European Travel Commission, and Modul University Vienna cordially invite you to the 21st TourMIS Users’ Workshop & International Seminar which will take place on September 10-11, 2026 in Vienna. We will be hosting the event on-site at Modul University in Vienna.
The event is aimed at city, regional, national, and international tourism organisations, as well as universities and companies from the hospitality and tourism industry.
It is directed toward managers, academics, as well as consultants and representatives of governments and international organisations dealing with tourism. Participants are invited to register for both days or can choose to participate in just one event.
‘‘You can’t manage what you don’t measure’’ says Peter F. Drucker. The evaluation and monitoring of marketing activities is a vital step in helping tourism managers to develop marketing strategies. Nowadays, technology provides valuable support to facilitate the performance of complex analyses and TourMIS, the leading tourism marketing information system in Europe, effectively serves this aim. By attending the workshop led by Professor Karl Wöber, founder of TourMIS on the first day, participants will learn how to enter tourism statistics into the system and how to use various benchmarking tools to produce valuable market research reports.