19th CityDNA CEO Meeting 2026, Barcelona
February 9, 2026 - February 10, 2026
€350
Join peer CEOs to openly discuss and strategize about the future of your organisation, share best practices in innovation, change management. From budget constraints and political changes, digital transformation in the visitor experience, sustainability and shifting visitor behaviours, the CEO Meeting will explore key challenges faced by our DMOs’ leadership and explore key paths for success and transformation.
Where
In 2026, Barcelona has been named World Capital of Architecture by UNESCO-UIA, becoming a global epicentre for architectural innovation and urban dialogue from February to December.
What better setting for the CityDNA CEO Meeting 2026 than a city that reinvents itself through creativity, shared knowledge, and meaningful connections?
We invite you to experience Barcelona not just as a destination, but as a conversation on the future of urban tourism — at a time when cities around the world look to design, culture, and collaboration. to shape what’s next.
Conditions
- Participants must be CEOs of member DMOs or receive a personal invitation if they are not members yet.
- Invitation is reserved to the CEO of the invited organisations and cannot be transferred.
Partner
This event is sponsored by our Industry Partner
