ECM Benchmarking Report

The ECM Benchmarking Report provides a vital perspective on the volume of urban tourism in Europe, enabling individual city destinations to chart trends and to benchmark themselves in terms of volume and other parameters, especially key source markets. It presents compelling evidence of the economic significance of contemporary urban tourism. Put simply, cities are the dominant geographical focus of European tourism, especially the lucrative (and therefore much sought after!) short break and congress and/or conventions segments.

The ECM Benchmarking Report 2020-2021: 17th edition: figures from 107 European cities!

Gathering insights from 107 participating European cities, the European Cities Marketing’s (ECM) Benchmarking Report 2020 provides a unique perspective on the volume of urban tourism in Europe.

The report provides the latest figures on the performance of leading European cities in 2020 and illustrate the main trends in city tourism between 2016 and 2020, enabling individual city destinations to benchmark themselves in terms of volume and other parameters, especially key source markets.

The ECM Benchmarking Report is undoubtedly a must-read for city tourism professionals, consultants, academics and students.

YOU WILL LEARN ABOUT:

The most recent achievements/successes of the leading cities in Europe
The latest performance, development & benchmark of European cities including number of international & domestic bednights
The most attractive cities for inbound visitors from China, France, Germany, Italy, Japan, Russia, Spain, UK or the USA
The source market review 2020 according to international city tourism experts
The latest developments and forecast of tourism demand in Europe
City Tourism Trends 2020 for total bednights, international bednights, and bednights from 9 markets
Bed capacities and occupancies
Tourism density in European cities

Here is the Executive Summary of this 17th edition released in October 2021:

Order your copy of the ECM Benchmarking Report 2020-2021 «Light Package»
Including comprehensive city tourism benchmarks for 107 destinations in Europe; factors that influenced tourism in 2020; visualization of City Tourism Trends 2020 for total bednights, international bednights and bednights in 9 markets and much more.

Order your copy of the ECM Benchmarking Report 2020-2021 «Professional Package»
The Professional Package includes the elements stated in the «ECM Benchmarking Report Light Package» + the complete dataset (Excel and Powerpoint files as a background to your analysis and presentations).

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ECM members, get your FREE copy of the full Report and database from ECM Intranet!